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Gaining control over your brand
[Louise Marsland] The consumer research industry has been turned on its head in the past decade, having to apply research to new mediums which were not there 10 years ago, and in an environment where marketers have lost a measure of control over their brands to consumers. 12 May 2008 12:10

• Podcasts make you new media smart
• Customer decision-making affected by social media

Podcasts bring brands to life
[Jayne Morgan] These days advertising agencies don't make ads for television; they make them so they will be passed around and spoofed on YouTube. Look at Cadbury's drumming gorilla or the Bravia ad (thanks to Mike Stopforth for alerting me to that whole palaver). It's all about creating great content and then getting people talking about it - and consequently getting people talking about you and your brand. 12 May 2008 09:03

• Podcasts make you new media smart
• Web 2.0 for communications professionals

Social networks - a credible source for recruitment?
[Inez van Aswegen] Social networks such as MySpace and the more popular Facebook have definitely made their mark on South Africa, making this new networking phenomenon a hot topic for debate in terms of its potential connecting influence - and it's not difficult to see why. By the end of last year, the estimated number of Facebook users in South Africa was 677 880 and counting, with our country having the ninth largest number of Facebook users in the world. With such a phenomenal uptake, can and more importantly should these social networks be a viable option for business ‘exploitation'? 12 May 2008 09:00

• 24.com joins the Q&A game
• Social networks – where content and brands collide

Creative Circle results for March 2008
The results of the judging of the March 2008 Creative Circle entries are out, and according to chairperson Rob McLennan, it was “[a]n expected month in most categories, but a rare, killer month for television. Yay.” 12 May 2008 08:52

Do I need an entertainment lawyer?
[Sean Bosse] You are a local movie producer. You receive a "contract of intent" from a foreign-based film production company wanting you to act as its South African producer for the filming of its SA segment of the movie. Agreements are submitted to you that speak of several contractually binding clauses governed by numerous foreign laws and statutes of which you have no idea and never heard of before. 12 May 2008 08:44

Maxi campaign for mini car
Mini recently turned to Unlimited subsidiary Primall Media to create top of mind awareness for its latest Mini Clubman campaign. The result? A ‘domination' of parkade space in various shopping centres nationwide. 12 May 2008 08:40

CSI:Miami star for local jewellery catalogue
CSI:Miami female lead Eva La Rue (Natalie Boa Vista on screen) will star in premium jeweller Browns The Diamond Store's new seasonal catalogue. The actress, who arrives in South Africa on Wednesday, 14 May 2008, for the campaign shoot, is the latest installment of the jeweller's long association with celebrities that include Celine Dion, Simply Red's Mick Hucknall, JayKay of Jamiroquai and Charlize Theron. 12 May 2008 08:37

Stuart Lowe new RS&P MD
Ramsay, Son & Parker announced the appointment of Stuart Lowe as MD this afternoon, Friday, 9 May 2008. He is to succeed Harold Eedes, who retires at the end of June 2008 after almost 40 years with the company. 9 May 2008 16:30

Adding marketing muscle to MTV Networks Africa
Pan African entertainment platform MTV Networks Africa (MTVNA) has made a number of key appointments in its marketing and commercial departments. This is in line with the network's ongoing growth and expansion plans, which recently saw further appointments within its Strategic Services, Finance and Commercial Departments. 9 May 2008 11:47

Small Agency of the Year FoxP2 scores a perfect ten - FoxP2
"FoxP2 is the only one of more than 100 agencies we rated to achieve a perfect score. 12 May 2008 16:17

Thumbs up for Mega Media! - CADEK Media
The first Mega Media Expo was successfully staged at the Cape Town International Convention Centre on 7 and 8 May. Visitors were impressed with the first Mega Media and more than 2,000 people attended this trade show. Both visitor and exhibitor gave very positive feedback. 12 May 2008 15:12

Renewed outbreak of spam to the printing sector - Printing Questions
It appears that there has been a new outbreak of spam from the KST mailing list which was apparently hijacked by spammers from either Telkom or their partner Pomoroy. The mailing list in question targets the whole printing industry in South Africa and unfortunately will include many of PIFSA's members. 12 May 2008 14:00

TEC Video compiles a futuristic-style video for RGA and showcases Cadbury's “Get Active Campaign” - TEC Agency
Recently, TEC Video put together an engaging video for RGA Reinsurance as part of the launch of their research program on the insurance life cycle and the need for reinsurance at the different stages of a person's life. 12 May 2008 13:33

Launch Factory Experiential - Launch Factory
Launch Factory Experiential was tasked with the launch of FNB's latest range of corporate wardrobe. At a function at The Theatre on the Track the new range of corporate ware was released. 12 May 2008 13:09

Design meets online - Springleap.com
Launched on 20 February 2008, Springleap is SA's newest addition to groundbreaking Internet companies taking the online community by storm. Loosely categorized as a social media come online retail outlet, Springleap invites visitors to the site to submit their T-shirt designs and win if their design is voted for by the burgeoning Springleap community. 12 May 2008 12:42

IMC launches multifaceted campaign to build SA Brand Champions - Kaelo Worldwide Media
The ‘South Africa - Alive will Possibility' campaign continues to evolve as the International Marketing Council (IMC) launches a multifaceted campaign aimed at building South African Brand Champions, produced by Kaelo Worldwide Media. The campaign uses mass media as a powerful tool to educate, stimulate debate and inspire, extended by direct training and engagement in organisations in order to have a powerful influence on behaviour. 12 May 2008 10:44