Vision Africa introduces MediaMetrics results - Vision Africa
On 21 October 2008 Vision Africa, a full-service marketing and stakeholder research company held a breakfast for media, agencies and selected corporate companies to present the results of MediaMetrics™, a product of Vision Africa. 13 Nov 2008 16:50
Vision Africa - 100% Namibian - Vision Africa
“We are proudly Namibian," says new Managing Director of Vision Africa, Cornelius D'Alton. "There has been a change of ownership at Vision Africa and we are now 100% Namibian-owned.” Not only is the company completely local, but the new majority shareholder is a Black Economic Empowerment company. 6 Nov 2008 13:49
PAMRO announces early Malawi line-up
The Pan African Media Research Organisation (PAMRO) is holding its 9th annual meeting and All Africa Media Research Conference at Lake Malawi in August this year. The keynote address will be by Amandou Mather Ba, the president of All Africa Global Media in the USA. He will be discussing internet penetration in Africa, and its impact on social behaviour and business practice. 9 Jul 2007 10:52
Survey reveals music trends rocking young urban Asian consumers - Synovate
Convenience, convergence and growth opportunities from connecting with consumers are the three big trends driving the consumer music market in Asia according to the Branded, MTV and Synovate Music Matters survey released today at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong. 8 Jun 2007 14:39
Synovate launches new market potential solutions - Synovate
Synovate has introduced a leading-edge suite of models and simulators for quantifying the market potential of a product or service. 5 Jun 2007 15:59
Synovate strikes global panel partnership with GMI - Synovate
Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets. 20 Apr 2007 20:09
Battle of the brands for emerging market hearts - Synovate
While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate. 17 Apr 2007 18:18
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