What makes the Loeries committee tick?
With less than a month to go until the 2008 Loerie Award festival weekend, we decided that it's time to have a little fun with Loerie committee members. Bizcommunity.com recently asked them a few questions - some of them professional, some of them personal - to help you understand what makes them tick. First up was Festus Masekwameng, creative director, McCann-Erickson SA and Loerie Awards committee chairman. 4 Jul 2008 09:16
Campaigns shows off repetitive winning streak
To commemorate BMW's string of achievements, its local creative agency Ireland/Davenport recently placed a print ad in national news and motoring papers which cheekily states that the commercial is in fact the exact same one - bar for one small change - that was flighted last year and the year before, and the year before... 4 Jul 2008 08:35
2008 Businesswoman of the Year Award Finalists announced
South Africa will once again turn its attention to the selection of businesswomen who have been recognised by their peers as deserving recipients of the Nedbank-sponsored 2008 Businesswoman of the Year Award (BWOYA) in the corporate and entrepreneurial categories. 3 Jul 2008 12:14
SA Tourism, CNN partner on UGC brand campaign
CNN International and South African Tourism (SA Tourism) have partnered together on its first-ever user generated content-driven multimedia brand campaign, geared towards raising the profile of South Africa to CNN's elite audience of business and leisure travelers. The ‘My South Africa' brand campaign encourages CNN viewers worldwide to harness their creativity and upload compelling photographs, moving images and stories that encapsulate their experiences of South Africa, via the ‘My South Africa' website, for the chance to win a trip to South Africa. [video] 3 Jul 2008 11:51
Media24 renews Pendoring sponsorship
“Mother tongue is not only a brand name; it conveys something of the spirit, character, humour and creative abilities of the people using it. To let a language die is like letting a plant or animal species become extinct. Our existence is poorer as a result thereof.” This is the opinion of Francois Groepe, designated executive head of Media24: newspapers, which has once again approved a massive sponsorship to the Pendoring advertising competition and project, for which the closing date for entries is 18 July 2008. 3 Jul 2008 08:50
Vibrant new TVC kicks off Vodacom's soccer sponsorship - Draftfcb (South Africa)
A new and stylish television commercial sees Vodacom kicking off this year's soccer sponsorship campaign. 2 Jul 2008 14:55
Creative Circle results for May 2008
The Creative Circle results for May 2008 are out and according to chairman Gerry Human, “[t]he toughest part about judging the week after Cannes was resisting the urge to directly compare the best in the world with the best of the month. Nevertheless, whilst the best work holds its own, there's no doubt that May 2008 will not go down in history as a month brim-full of earth shattering ideas.” 2 Jul 2008 08:48
Making milk look interesting
Ola! Films' Amy Allais has just completed Clover's new spot and according to Allais, “[t]he toughest part of this commercial was making the milk, not really a very interesting, colourful thing as it is, look beautiful and appetising.” 2 Jul 2008 08:37
Cross Colours takes bronze for trendy illustrations - Cross Colours
Creative through-the-line agency, Cross Colours, has won a bronze medal in the illustration category of the 2008 New York Festival's International Advertising Awards, for the launch campaign for Floyd's 99 Barbershops. 1 Jul 2008 17:56
Las Vegas store visits and case studies - Salient Advertising
[Pedro de Gouveia] At Salient Strategic Advertising and Design, we pride ourselves upon the fact that we are in constant touch with advertising and marketing developments within the global retail and general marketing industry. With this in mind, at the start of May this year I attended the annual Food Marketing Institute's FMI Show, which was held at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA. 1 Jul 2008 17:35
PenQuin International's creativity connects with Sony Ericsson - PenQuin International
Mobile handset giant Sony Ericsson has opted for the services of marketing solutions agency PenQuin International jointly with an additional agency, still to be announced, to deliver their local creative message. 1 Jul 2008 16:37
Initiative Media wins SAB media business
BREAKING NEWS: Initiative Media has won the South African Breweries media business in a five-way pitch against MindShare (the incumbent), The Media Shop, MediaCompete and StarCom. Marc Taback, MD, said: “This is a huge win for us and we are exceptionally proud to be selected by SAB as their media partner.” 1 Jul 2008 09:05
May the best campaign win
[Tshepiso Seopa] The message is loud and clear: campaigns that rose to the challenge of getting brands to speak in an intimate way, without copying and recreating what has been done before, can start counting the number of Loeries they will be bringing home from Margate this year. The judging for the 30th annual Loerie Awards has begun. 1 Jul 2008 09:03
Buying the Great Idea
[Johnny Johnson] Everyone loves a Great Idea. The hardest part is working out when it's a great idea, and when it's just a cool idea. While the Great Idea does something fantastic for the brand, the cool idea might make people go “wow” - and nothing more. The brand strategy is the touchstone for telling whether you're being sold a great idea - or being conned into an expensive red herring. 1 Jul 2008 08:58
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