Professional status for direct marketers - DMASA
The Direct Marketing Association of South Africa (DMASA) together with the Services Seta has developed a process for professional registration of direct marketers. 30 Jun 2008 16:27
Consolidation of direct marketing opt-out registers
The Direct Marketing Association (DMA) of South Africa's existing opt-out register has merged with a two-year-old solution by specialist direct marketing consultancy P:Cubed into one entity that allows consumers to opt out of receiving unsolicited direct marketing. "Given our interpretation of where the direct marketing industry was headed with respect to growing pressure for self-regulation and the legislative and regulatory environment moving towards opt-out, P:Cubed developed its online opt-out service over two years ago," explains Raoul Miller of P:Cubed. 25 Jun 2008 08:46
Ubiquitous cellphone spreads tentacles
[Chris Moerdyk] The ubiquitous cellphone is fast establishing itself as a primary marketing tool in the South African consumer environment. Quite apart from the fact that it is a far reaching and omnipresent medium - let's face it, everybody from millionaires to street urchins carry one - there is something unique about a cellphone that sets it way apart from conventional mass media. And that is the consumer is never too far away from it. 20 Jun 2008 09:01
Online retailers take the gap left by Amazon move
[Lesley Stones] Local online retailers hope for a windfall after Amazon take action following thefts. 19 Jun 2008 10:48
Functional communications requires the same efforts as advertising
Financial service providers need to focus the same efforts and energy on their functional communications as they do on their advertising material, and build trust through consistency. This is one of the findings from a study HKLM Confluence recently undertook on behalf of a large financial services client. 19 Jun 2008 08:40
Direct, Promo Lions winners released
CANNES, FRANCE: In the first of four awards ceremonies taking place during the 2008 Cannes Lions International Advertising Festival week, the Promo Grand Prix went to BBDO New York and the Direct Grand Prix to JWT India, Mumbai. 17 Jun 2008 10:36
Web copywriting a different beast to copywriting
[Tiffany Markman] Not everyone knows how to do it. Not everyone can do it well. And just because web copywriting and copywriting have one word in common, doesn't make them the same animal. In truth, they're two different beasts altogether. 12 Jun 2008 09:02
Stathacopoulos invited to be Caples Country Chair again
Proximity#ttp's managing partner Nici Stathacopoulos has been invited to be The John Caples International Awards Chairperson for another five-year term. She has been South Africa's chair for the awards since 2003. 10 Jun 2008 08:37
In-store media revolution continues
[Louise Marsland] Ad man Mike Bosman was in Joburg last week to launch his new R120 million venture, One Digital Media, officially to the media. His new ‘content' business - his description - is taking in store media up a layer of technological innovation to capture and influence consumers at the brand point of purchase. 6 Jun 2008 09:18
Loeries Print Crafts, Experiential judging panels
Two more 2008 Loeries judging panels have been announced this week: Print Crafts and Experiential Judging. And if you want to impress these judges, get your entries in pronto as tomorrow, Saturday, 31 May 2008, is the very last day to do so! 30 May 2008 08:47
Do more with less during a recession
Over the years, hundreds of studies have been conducted to prove you should maintain your advertising during an economic downturn. “Research on the recession of the early ‘80s showed a steady growth in businesses who maintained their marketing spend. In fact, by 1985, sales of companies that were aggressive recession advertisers had risen 256% more than those that didn't keep up their marketing,” notes Michael Gullan, MD of Guerrilla Marketing. 30 May 2008 08:40
Consumer Protection Bill's impact on marketing
When the Consumer Protection Bill comes into effect next year, most South African companies are going to have to change how they write their customer documents. According to plain-language training and consultancy firm, Simplified, the bill will affect a range of customer documents, from adverts and marketing brochures to more functional documents such as consumer contracts and agreements. 26 May 2008 09:07
Indaba 2008 wins World Travel Award
Indaba 2008 has not only received the World Travel Award for being Africa's best travel show, it has shattered last year's attendance record with more than 13 200 delegates (with headcount for the final day still to come in) at this year's show, compared to last year's 12 340. This reportedly confirms Indaba's status as one of the top three in the world and Africa's top travel trade show. 15 May 2008 09:38
Next page>>| Latest jobs on Bizcommunity.com |
|
|
Connected by: Uninet
