New stadium meets international communication requirements

The new multipurpose Mbombela Stadium in Nelspruit, purpose built for the FIFA 2010 World Cup, will have a voice, data, cabling, satellite master antenna television and computer network, as well as printing and server solutions. 6 Nov 2009 07:59

New international marketing logo for South Africa

African entertainment stars for 2010 Final Draw

The Final Draw for the 2010 FIFA World Cup South Africa will take place in Cape Town on 4 December 2009 at the Cape Town International Convention Centre (CTICC).The entertainment lined up for the 90-minute live show will include the Soweto Gospel Choir, Beninoise singer-songwriter Angélique Kidjo and Johnny Clegg. 5 Nov 2009 11:03

Will the fashion police blow the whistle in 2010?

[Dr Nikolaus Eberl] One of the most prolific media spectacles off the pitch during the 2006 FIFA World Cup - and sure to be replicated in 2010 - was the shopping spree of the English footballers' wives and girlfriends (also known as WAGs). 4 Nov 2009 12:30

Media registration for FIFA bidders event open

On 4 December 2009, FIFA will host a media event in which the 11 bidders for the 2018 and/or 2022 FIFA World Cup will be able to present their bids to the international media at the Cape Town International Convention Centre (CTICC) in South Africa. The accreditation procedure will be conducted via the FIFA Media Channel. 28 Oct 2009 09:06

Ten great tips for B&B websites

[Muzi Mohale] The very basis of having a website for your bed and breakfast is to increase bookings, which translates into high occupancy rate and profits. Competition on the internet is highly fierce, which requires that you ensure that your website is ready to offer what your potential guests want. 27 Oct 2009 13:32

The worst marketing job ever done - SA as a holiday destination

[Marion Scher] In the last year I've visited the US and the UK and the one thing they have in common is their fear of South Africa as a destination. Unless they've already been here, you'll hear the same refrain: “South Africa, oh no, wouldn't consider going there - way too dangerous.” But I've just come back from Dallas where the local TV news featured a story on restaurants closing down - from repeated break-ins. 22 Oct 2009 09:41

Will red light districts spoil the 2010 brand?

[Dr Nikolaus Eberl] As the debate as to whether prostitution should be legalised in the run up to the 2010 FIFA World Cup heats up and human rights groups engage in a fierce battle over the (de)merits of any such action, it is worthwhile to cast our gaze back to the previous FIFA hosts and examine how potent a brand football and prostitution are, not just in word but more importantly in deed. 21 Oct 2009 12:41

Don't whine, go online

The “Don't Complain Campaign” - inspired by the recent US election campaign urging the American public to “Don't vote” if they didn't want change - launched earlier this week. Its aim is to help improve customer service levels in South Africa generally and particularly before foreign visitors arrive in 2010. 20 Oct 2009 09:37

2010 billboard fury

[Amukelani Chauke] A war is brewing between soccer's world governing body, FIFA, and two of South Africa's outdoor marketing giants over lucrative advertising billboards alongside major routes to 2010 stadiums. 19 Oct 2009 11:22

2010 media accreditation workshops reminder

The Organising Committee (OC) of the 2010 FIFA World Cup is reminding media to learn about how to obtain media accreditation through the remaining workshops at various host cities this week. 19 Oct 2009 10:58

Meetings Africa 2010 gearing to go

Meetings Africa 2010 is targeted at those involved in planning, securing and hosting business meetings in southern Africa. It will be held between 24 - 26 February 2010 at the Sandton Convention Centre in Johannesburg. 16 Oct 2009 14:23