SOS call for papers - CubicICE CubicICE, a leading digital strategies company, is calling for papers for its Successful Online Strategies (SOS) Conference. The conference, the first of its kind in South Africa, has been organised in association with American-based company Target Marketing, and will be held on 5 September this year, in Johannesburg. 4 Jul 2008 14:54
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SA Tourism, CNN partner on UGC brand campaign CNN International and South African Tourism (SA Tourism) have partnered together on its first-ever user generated content-driven multimedia brand campaign, geared towards raising the profile of South Africa to CNN's elite audience of business and leisure travelers. The ‘My South Africa' brand campaign encourages CNN viewers worldwide to harness their creativity and upload compelling photographs, moving images and stories that encapsulate their experiences of South Africa, via the ‘My South Africa' website, for the chance to win a trip to South Africa. [video] 3 Jul 2008 11:51
Writing for social media is NOT the same [Walter Pike] Social media is different. It's different because the reader is in control and the reader is cynical and doesn't trust spin and brand speak. The reader will participate and comment and, because he or she is connected, will share his or her views with their network. To some it may be bad news but social media is not a fad and it is here to stay. 2 Jul 2008 09:17
News24.com launches Madiba tribute News24.com yesterday, Tuesday, 1 July 2008, launched a comprehensive educational resource concerning Nelson Mandela in advance of worldwide celebrations of the South African icon's 90th birthday on 18 July 2008. In addition, the news portal is inviting all citizens to email their own written and video tributes to Madiba, with R1000 in cash up for grabs for the best. 2 Jul 2008 09:12
Building a big brand on a small budget On the surface, building a big, well-recognised brand with a small budget would appear to be an unattainable goal - but NetFlorist, one of the country's largest online gifting services with an annual turnover of R37-million, has proven than it can be done. 30 Jun 2008 12:57
Web copywriting: setting the record straight [Tiffany Markman] As it turns out, web copywriting is a contentious issue - peppered with strongly differing views and hotly defended opinions. At this kitchen of contention, it can be hard to distinguish between the myths and the truths. Also, Google regularly changes the rules. So here are a couple of the latest prevailing myths about web or online copywriting… 30 Jun 2008 09:11
Tequila\ changes direction In a launch to clients this week, Tequila\ has announced that it has repositioned and will now focus on positioning as an agency that delivers digital, design and conceptual design solutions that are routed in the client's business strategy. 27 Jun 2008 11:16
Orijin Design takes World Gold! - Orijin New Media Agency At the recent Promax/BDA Word Gold Awards and Conference in New York, Orijin Design won World Gold in the Broadcast Design category - Best On-Air General Entertainment Design for a branding design piece done for MK, the alternative music channel on the DSTV bouquet. 26 Jun 2008 11:02
Vodacom simplifies mobile Internet, buys into Zoopy [Simone Puterman] Vodacom has acquired a 40% stake in South African startup Zoopy.com, a South African-based social media community website, it was announced this morning, Thursday, 26 June 2008. This follows hot on the heels of yesterday's announcement of Vodacom's new Mobile Internet service which allows accurate representation of the Internet on a cellphone through technology that adapts the PC-screen format of any website into a smaller, cellphone-friendly format. 26 Jun 2008 09:25
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CubicICE, a leading digital strategies company, is calling for papers for its Successful Online Strategies (SOS) Conference. The conference, the first of its kind in South Africa, has been organised in association with American-based company Target Marketing, and will be held on 5 September this year, in Johannesburg. 4 Jul 2008 14:54
CNN International and South African Tourism (SA Tourism) have partnered together on its first-ever user generated content-driven multimedia brand campaign, geared towards raising the profile of South Africa to CNN's elite audience of business and leisure travelers. The ‘My South Africa' brand campaign encourages CNN viewers worldwide to harness their creativity and upload compelling photographs, moving images and stories that encapsulate their experiences of South Africa, via the ‘My South Africa' website, for the chance to win a trip to South Africa. [video] 3 Jul 2008 11:51
News24.com yesterday, Tuesday, 1 July 2008, launched a comprehensive educational resource concerning Nelson Mandela in advance of worldwide celebrations of the South African icon's 90th birthday on 18 July 2008. In addition, the news portal is inviting all citizens to email their own written and video tributes to Madiba, with R1000 in cash up for grabs for the best. 2 Jul 2008 09:12
At the recent Promax/BDA Word Gold Awards and Conference in New York, Orijin Design won World Gold in the Broadcast Design category - Best On-Air General Entertainment Design for a branding design piece done for MK, the alternative music channel on the DSTV bouquet. 26 Jun 2008 11:02
