Consumers turning increasingly to private label brands
Economic challenges force shoppers to seek lower-price alternatives. 20 Nov 2008 07:23
US restaurants shifting their beverage strategies
Variety may be the spice of life, but more and more US eateries are tending to drop marginal items to concentrate only on the most profitable items. 19 Nov 2008 10:28
Property market plummets while DIY and home improvement increases
UK: With the recent slump in the housing market, it seems people are turning to improving their current property rather than moving to a new one. According to the Internet statistic guru Hitwise, online traffic has increased by over 20% in the last 12 months, while traffic to real estate websites has dropped by over 35%. 18 Nov 2008 13:31
Launch of supplychainforesight 2009
The sixth annual supplychainforesight survey initiated and sponsored by Barloworld Logistics, has been launched to the industry. This year's survey will continue the trend of its successful predecessors by exploring groundbreaking aspects of supply chain and logistics practices in South Africa. 14 Nov 2008 11:48
Economic downturn effects on SA consumer behaviour
[Alan Todd] Whether you call it the “credit crunch”, an “economic downturn” or a "recession”, the fact is that the consumers' discretionary spending is being squeezed hard, and their confidence about the economic future has been dented. Consumers are feeling economic stress right now, and this anxiety is heightened by a sense of danger rooted in 21st century worries about terrorism, environmental guilt, genetically modified foods, oil shortages, political uncertainty, currency fluctuations and AIDS, to name some. 14 Nov 2008 11:16
Impact of advertising on retail brands: Tesco case study, Part 1
[Pedro de Gouveia] How 'Every Little Helps' - advertising helped Tesco's brand image in the 1990s. 12 Nov 2008 12:30
Buyology: The one lesson you simply cannot afford to miss!
Martin Lindstrom is one of the world's most highly regarded branding gurus, boasting clients ranging from McDonald's, Disney, Microsoft and Mercedes-Benz. 4 Nov 2008 12:39
Obesity blame game offers market opportunities
Consumers are shifting blame for obesity problems in the US on to food manufacturers, saying they should provide healthier products and holding them more responsible than fast-food firms, according to US analysts. 4 Nov 2008 06:56
Why we buy: Brain waves don't lie
[Seth Brown] It's the holy grail of marketing analytics - an unbiased look into the neurological signals underlying purchasing decisions. Scientists in England have been using neuroimaging to measure people's responses to marketing messages. 3 Nov 2008 13:06
Cellphone sales slide in Q3
[Peter Svensson] The usual pre-holiday ramp-up in cellphone shipments didn't happen this year because of the feeble global economy, a research firm said Thursday. 31 Oct 2008 09:35
US consumers less confident, more job losses expected
Bigreseach, a leading US-based market research company has released its report for October. It makes for some grim reading... 30 Oct 2008 09:32
More UK businesses fail in financial crisis
Experian, the global information services company, today published its latest insolvency data. The analysis shows that there were 16,591 UK business failures in the first nine months of 2008, representing a 22% increase compared to the same period in 2007. 30 Oct 2008 09:30
Profits could prove elusive for the on-demand CRM model
[Surya Mukherjee] “…The need of the hour for on-demand CRM vendors is to accelerate their path to profitability... ” 24 Oct 2008 06:00
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