CIA insights land a ‘Lion' for Australian Schweppes “Burst” TV commercial - Consumer Insight Agency
It's always great getting good news in your in-box, and more so when you are being acknowledged for your contribution to a client's success. This was the case in late June, when Craig received news of a Cannes Gold Lion win for a TV commercial that was developed from the insights that CIA Australia uncovered during their research in 2007. 3 Jul 2008 13:13
Synovate's Africa offering strengthened by Steadman Group acquisition - Synovate
Synovate, the market research division of Aegis Group plc, has announced that it has acquired the Steadman Group, a leading provider of market research, media monitoring and strategic management consulting. 2 Jul 2008 15:21
Twenty tips for happy client-freelancer relationships
[Jo Duxbury] Freelancers and their clients need each other to survive. But mismatched expectations, poor communication and delayed payment may cause this relationship to break down. Here are twenty tips that clients and freelancers feel the other can do to ensure good working relationships. 2 Jul 2008 09:12
SA families go online to close generation gap
Instant Messaging (IM) is now the trendiest way, apart from the phone, to keep in touch according to new research released last week by Microsoft, which showed that 61% of South African families are using the web to stay in touch with family and friends - from the young to the old. IM is proving more popular than email, social networking sites, letters and is in some cases seen as more trendy than using sms or text messaging. 30 Jun 2008 09:15
RPI partners with Walker Information
Market researchers, Research & Planning Intelligence (RPI), has secured an exclusive partnership with Walker Information, the global company that measures and manages stakeholder relationships. 30 Jun 2008 09:04
A day in the life of a newspaper in South Africa - African Response
A newspaper takes its first breath on its passing from seller to buyer and from that moment its unpredictable journey has begun. The latest results of the SAARF AMPS© study reflected a rise in readership which left circulation figures unaffected and as such, newspapers seem to have taken on a ‘life of their own' in South Africa. 26 Jun 2008 10:18
Are we morally corrupt? - TNS Research Surveys
Against a background of the ANC Youth League claiming “it is prepared to kill for Jacob Zuma” if his corruption trial proceeds, Robert Mugabe declaring war against the ballot box (without any official comment from South Africa), xenophobia, the Hlope affair that threatens to slide into a racial divide, the Black Journalists' Forum and the admission criteria outcry, the Amazon/Post Office issue and with crime as South Africa's number one current problem, the question is “Are we as a nation morally corrupt?”. 25 Jun 2008 17:50
Has South Africa's infrastructure taken shape? - African Response
Half (49%) of South Africans agreed that they have seen dramatic improvements in our country's infrastructure ahead of 2010, according to market research company African Response. 25 Jun 2008 11:11
SABC, SASFED, IPO in joint research project
[Issa Sikiti da Silva] The SABC, the SA Screen Federation (SASFED) and the Independent Producers Organisation (IPO) have signed an agreement to undertake a joint research project into international best practices regarding procurement of local TV by public broadcasters and the issue of intellectual property rights. The parties met on Saturday, 21 June 2008, in Hyde Park, Johannesburg, for the signing of the landmark agreement. 23 Jun 2008 09:08
Why do we search?
[Gord Hotchkiss] How do we interact with search pages and the impact on brand relationships? Let's look at why we search in the first place. 20 Jun 2008 09:33
Functional communications requires the same efforts as advertising
Financial service providers need to focus the same efforts and energy on their functional communications as they do on their advertising material, and build trust through consistency. This is one of the findings from a study HKLM Confluence recently undertook on behalf of a large financial services client. 19 Jun 2008 08:40
New radio stations RAMS now out
The first data for South Africa's new commercial stations is out, with the release of SAARF RAMS June 2008, the third release of the year. Collected only from the large urban listener base, the numbers are still small at this point, but provide the first indications of how these stations may fare in the future. 18 Jun 2008 09:10
Trust Barometer launch - Ask Afrika
In August 2008, Ask Afrika's 2007 Trust Barometer results will be launched, capping off a fourth year of existence since 2004. Previously this ran as the Most Admired Company Survey. This year the questionnaire has been revised extensively to include a major trust section to supplement the Reputation Questions. 17 Jun 2008 14:23
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