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Talk CRM in language users can understand

[Christopher J. Bucholtz] Those of us immersed in CRM take it for granted that people understand what the acronym stands for and what it really means - the technology, people and processes that go into building stronger relationships with customers, or customer relationship management. Quite naturally, the people who sell, support and comment on CRM understand all of that. But do the intended users? 19 Nov 2009 17:42


Delivering Brand SA

[Daniel Munslow] Delivering Brand SA will require more than positioning by FIFA, the 2010 LOC and other key bodies; it will require a shift in service culture down to the people on the ground. 17 Nov 2009 11:14




Mobile CRM grows revenue value

Primador, a PG Group company and one of South Africa's largest suppliers of aluminium and glass doors, has maintained its revenues and increased its margins and market share with targeted customers, despite the recession and building slowdown, through the implementation of Tracer CQM, the handheld sales effectiveness solution from the company of the same name. 11 Nov 2009 09:45


Delivering the 2010 promise

Linda Hamman, CEO of Talk2Us, a strategic communications consultancy, highlighted the critical role of internal communication ahead of 2010 on the media talk show, Media@SAfm, on Sunday 8 November 2009. 11 Nov 2009 08:18


The pink Post-It note of an excellent salesperson

[Douglas Kruger] As a professional speaker, I spend more time at airports than I do eating, sleeping or singing in the shower. Recently, after dragging my bags across the semi-dark of the OR Tambo parking garage, I found a little pink Post-It note attached to the side-view mirror of my car. It had a name and a phone number, and, ominously, nothing more. 5 Nov 2009 12:59




Channelling the mobile to brand content

With nine years of research behind the launch of Enhanced Mobile Communications Network (EMC Network), Qkey, the company believes it will put the power of mobile behind every element of a through-the-line communications campaign and in doing so unleash the full power of mobile. 30 Oct 2009 09:24


Grouchy customers can become loyal customers

[Chris Moerdyk] There are a lot of cute little phrases in marketing - most of which make those of us who have been in the business for a while want to go outside and throw up in the gladioli. But, there are some buzzwords that have a huge amount of merit. Such as "exceeding expectation". 28 Oct 2009 09:48


Don't whine, go online

The “Don't Complain Campaign” - inspired by the recent US election campaign urging the American public to “Don't vote” if they didn't want change - launched earlier this week. Its aim is to help improve customer service levels in South Africa generally and particularly before foreign visitors arrive in 2010. 20 Oct 2009 09:37


Provide business ideas, not just ad ideas

[Michael Gullan] The role of the communications agency is changing. Marketers no longer expect their agencies to conceptualise creative communications and be their media and production brokers. Today's agency should be taking a good look at their clients' business issues. 14 Oct 2009 11:20


Independent ATMs grow

In developed countries, such as Australia, Canada, US and UK, independent ATMs now deliver over 60% of cash dispending services in each country. In South Africa, the demand has grown rapidly through tangible benefits for both the consumer and vendor and independent ATMs now represent over 15% of the market. 8 Oct 2009 10:03


MTN rolling out Standard Bank's network infrastructure

Standard Bank South Africa has awarded MTN Business, a wholly owned division of MTN, the contract to rollout the African network infrastructure footprint. The bank, which under Stanbic has a presence in 17 countries across the continent, required the successful provider to ensure maximum uptime and low latency and guarantee data delivery back to South Africa without interruption to business operations. 1 Oct 2009 10:04


Email marketing integration into Microsoft Dynamics CRM software - LOW FAT Internet & Email Marketing

Inxmail Professional provides the best starting point for aligning email marketing to the needs of customers with the Inxmail Professional interface for Microsoft Dynamics CRM. CRM solution users can start benefiting from the advantages of Inxmail Professional immediately. 30 Sep 2009 13:16


Stokvel banking now possible

Research by Finmark Trust reveals that more than 50% of stokvel members in the mass market do not have a bank account, 94% of members are black and 57% are women. In response to this, FNB has launched its Smart Solutions Stokvel Account. 29 Sep 2009 08:57


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