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Entertainment, hospitality industries need data mining

"Information buried in databases is worth huge amounts of revenue if harnessed correctly. By using the modelling capabilities and toolsets available within data mining software to support the entire process, organisations can quickly and efficiently produce models that help marketers to reach the right person, with the right offer at the right time," says Nathalie Ing, business lead for customer intelligence at SAS Institute. 10 Mar 2010 07:35

[Flux Trends] Adapt to the consumer-driven world or die

[Issa Sikiti da Silva] [Flux Trends] In a world where technology-minded consumers have wrested power from editors, publishers and brand managers, bringing a whole new set of opportunities, brands need not to fear these changes but should rather embrace them and understand these technologies and start looking for new business models. This has emerged at the Digital Lab workshop taking place today, Friday, 26 February 2010, at the University of Johannesburg, in conjunction with the 2010 Flux Trend Review conference. 26 Feb 2010 12:28

[Flux Trends] Towards creating an empathic, consumer-dominated economy?

[Issa Sikiti da Silva] [Flux Trends] The recession had left an indelible mark on the global economy and on the business environment, leading to a shift of value systems, power balance and the creation of an empathic economy, delegates who attended the 2010 Flux Trend Review at the University of Johannesburg were told yesterday, Thursday, 25 February 2010. 26 Feb 2010 09:58

Hope for SAA as experience takes the helm?

[Chris Moerdyk] Perhaps, for the first time in years, there is hope for SAA, as someone who has actually had some experience in running an airline takes over the top job. 26 Feb 2010 09:41

King James Group joins the conversation

The King James Group is joining the conversation with the launch of +one - a dialogue marketing team to integrate social media, word-of-mouth and community-building activity across its campaigns –t announced this morning, Tuesday, 23 February 2010. Consisting of a creative team pulled from across the different agencies within the group, the objective of +one is to blend PR, web, media, design and advertising skills to form what it calls an “entirely new marketing discipline”. 23 Feb 2010 12:06

World record attempt from Ford SA

On Saturday, 27 February 2010, at Phakisa Freeway racetrack in Welkom, Ford Southern Africa will attempt to break the world record for the largest Ford parade. To do so, the participants will need to complete a 3.2km route with a continuous column of vehicles at no less than two car lengths apart during the parade. The Guinness World of Records will certify the record attempt. 23 Feb 2010 06:21

Critical look at Woolies Lovebirds campaign

[Kim Penstone] Given the success of the recent Woolworths Lovebirds campaign, in not only raising R100 000 for charity but also raising awareness of the growing importance of the social networking space for brands, Bizcommunity.com thought it would be interesting to examine in closer detail the mechanics of this particular campaign - what worked, what didn't, what frustrated and what elicited warm fuzzy love for the Woolworths brand… 18 Feb 2010 10:19

Kidnapped Woolies lovebirds: ambush marketing at its best?

[Kim Penstone] If you thought launching a brand into customer-owned traditional cyberspace was scary, try doing it in the wild wild west of the social networking arena. Just ask Woolworths. When this much-loved retail brand decided to use Valentine's Day to mark its first foray into the social networking space via Twitter, it immediately discovered just how fluid and fast-flowing this particular medium can be. [see Fin24's challenge to industry] 12 Feb 2010 13:08

Turning up the volume of the customer's voice

[Peter Gilbert] In the 1980s, America wrested the America's Cup from New Zealand by resorting to radical change, and competing with a catamaran which comprehensively outperformed New Zealand's conventional monohull in the prevailing light winds off California. Much the same situation prevails in selling in recessionary markets. 9 Feb 2010 12:28

Four digital milestones for your business in 2010

[Andy Hadfield] I do get tired of the frantic “trending” that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. So, without any further ado, here are four very simple direction markers for your digital strategy in 2010. 8 Feb 2010 12:49

No can do Cannes?

[Chris Moerdyk] Is it the recession that has prompted the organisers of the Cannes Awards to incentivise attendance this year with more award categories or is there a feeling that the ad industry is slowly moving away from these massive self-indulgent back-slapping affairs? 2 Feb 2010 12:24

[2010 trends] Climbing on the brandwagon

[Abey Mokgwatsane] For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference. 29 Jan 2010 11:57

Cannes Lions 2010 entries open, with new awards

LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design. 29 Jan 2010 10:48

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Contributors

	Issa Sikiti da Silva [Flux Trends] Adapt to the consumer-driven world or die
	Chris Moerdyk Hope for SAA as experience takes the helm?
	Kim Penstone Critical look at Woolies Lovebirds campaign
	Peter Gilbert Turning up the volume of the customer's voice
	Abey Mokgwatsane [2010 trends] Climbing on the brandwagon
	Tim Shier [2010 trends] Looking into the ORM crystal ball
	Terry Levin [2010 trends] The big 10 of marketing

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