WCIT launches Bluetooth frequency monitorThe latest system to be launched in the mobile space is an advance on conventional foot-counting systems at a fraction of the cost. So says Petros Kondos, director of WCIT, developers of BlueTrace. The frequency monitor system was launched last month in four South African malls, with a number more to go live in July and August. 4 Jul 2008 09:18
A virus worth catching
[Brett St Clair] It's winter and my Nokia N95 has flu. But it's late, and I am ignoring its coughs and splutters and reading a great book which I reckon could be well on its way to becoming a school history text book. It's about how technology and telecommunications flattened the world. How online phenomena such as Google and Facebook understood the power of the Internet and their brands spread like viral wildfire. 4 Jul 2008 09:08
SMS phishing on the increase
[Dr Pieter Streicher] Companies that communicate with their customers using SMS could leave those same customers wide open to phishing, the fraudulent attempt to collect personal or banking details. Companies need to ensure that their customers are made aware of the types of SMS messages they send out, and what, if any, information they might request via the SMS channel to reduce the risk of SMS fraud through phishing attacks. 3 Jul 2008 10:45
On-bill payment for mobile content in SA
Bango announced recently that it is now processing on-bill payments in South Africa, which is one of the top five countries in Bango's mobile web surfing chart and which has over 42 million mobile subscribers and a mobile penetration rate of between 85 - 90% of the population. 3 Jul 2008 08:53
Huge Group cuts off MTN on iTalk deal
The Huge Group said in a statement yesterday, Monday, 30 June 2008, that it intends to oppose the transaction between MTN and iTalk on the basis that the transaction between MTN and iTalk substantially lessens competition in SA's mobile telecommunications market. In this regard the Huge Group intends to make formal and legal submissions to the competition authorities. 1 Jul 2008 08:56
BP Ultimate and Brandscape shatter Hypertag proximity marketing records at Soweto motor show - Brandscape
BP's mobile proximity marketing strategy, powered by Brandscape Marketing, demonstrated the power of mobile communication in the emerging economy at the first “Loxion Motorshow” held at Soweto's prestigious Maponya Mall between 4 - 8 June where more than 11,000 people visited the show. 26 Jun 2008 17:47
AdMob enters South Africa
Global mobile advertising network AdMob has entered the South African market, with intentions of capitalising on the opportunity presented by a very active local base of mobile Internet users. “South Africa is a very important market for AdMob because of SA users' love for the mobile web. AdMob has seen early success helping advertisers reach SA users and is now investing to grow our SA presence,” comments Niren Hiro, AdMob VP of business development. 25 Jun 2008 10:02
MMA publishes fifth edition of mobile marketing journal
DENVER, CO; SAO PAULO, HONG KONG AND LONDON: The Mobile Marketing Association (MMA) last week released the fifth issue of the MMA International Journal of Mobile Marketing (MMA-IJMM). The latest installment focuses on the development of a better understanding of the who, how and why of mobile marketing. 25 Jun 2008 08:43
Buckland, Maher to leave M&G Online
[Simone Puterman] It has been confirmed: both Matthew Buckland and Vincent Maher, Mail & Guardian Online GM and strategist respectively, will shortly be leaving the online newspaper. Buckland is off to 24.com in Cape Town, and Maher to manage social media at Vodacom. 24 Jun 2008 14:01
Vodacom launches mobile soapie
In what it claims is a first for South Africa, Vodacom announced yesterday, Monday, 23 June 2008, that it is launching an ad-sponsored soapie produced specifically for cellphones. SoLikeLife will be available free of charge exclusively to Vodacom's 1.7 million Vodafone live! customers as part of the operator's strategy to diversify into multimedia. 24 Jun 2008 09:17
Three wishes granted by cellular marketing
[Brett St Clair] As I rub my Nokia N95, I get on my knees and make three wishes... 24 Jun 2008 09:07
Age of the Screen threatens traditional advertising
[Louise Marsland] What do you do when students know more than their lecturers in terms of new technologies and applications? When ad agencies are reporting up to 40% lost in above-the-line budgets internationally? When the new consumer is a ‘screenager'? You shift direction to ensure that you remain globally relevant. And this is what the AAA School of Advertising is doing in the marketing communications industry to update its curriculum to produce graduates who are also digitally relevant. 23 Jun 2008 11:20
Mobile search - through the keyhole
[Daniel Aufrichtig] Using a mobile phone to search for information on the Internet often feels like you are trying to look up a word in a dictionary, through a keyhole, with only a chopstick to turn the pages. If you have content on a website that you need to get out to customers, this should concern you. 23 Jun 2008 09:00
Ubiquitous cellphone spreads tentacles
[Chris Moerdyk] The ubiquitous cellphone is fast establishing itself as a primary marketing tool in the South African consumer environment. Quite apart from the fact that it is a far reaching and omnipresent medium - let's face it, everybody from millionaires to street urchins carry one - there is something unique about a cellphone that sets it way apart from conventional mass media. And that is the consumer is never too far away from it. 20 Jun 2008 09:01
Campaign management key to mobile marketing
[Eddie Groenewald] Mobile marketing requires careful up-front planning and campaign management to ensure the best possible experience for customers. The days of crafting a message and hitting the send button to the base of customer cellphones are over. Companies need to think about what they want to say, how they are going to say it, when the campaign will roll out and managing the response from customers. 20 Jun 2008 09:00
Next page>>| Latest jobs on Bizcommunity.com |
|
|
Connected by: Uninet
