WEST AFRICABeyond PR: what's your point of view?
[Franklin Ozekhome] The past few years in the Nigerian marketing, communications industry has been exciting as the status-quo has become radically bent, with the young seeking to diferentiate themselves from the ‘old masters.' In seeking to be creative for creativity-sake, they fail to encourage clients to create, promote, project, advance and endorse their points of view. 8 Oct 2008 09:41
WEST AFRICAFleishman-Hillard boosts African footprint
Fleishman-Hillard International Communications has extended its reach in Africa with an affiliation with Tell-Em Public Relations in Kenya. In addition to the company's offices in Cape Town and Johannesburg, this adds to its' affiliate relationships with Quadrant Company in Lagos and TRACCS in North Africa. 21 Feb 2008 08:52
WEST AFRICAUnrest affects Kenya Airways
This week, Kenya Airways CEO Titus Naikuni presented an update on the company's performance following the post-election unrest. 11 Feb 2008 10:56
WEST AFRICAPress harassment hinders Niger's development, watchdogs warn
Press freedom groups agree that an increase in arrests, intimidation and harassment of journalists in Niger is impeding development in one of the poorest countries in the world. 16 Jan 2008 07:32
WEST AFRICAZim advertising awards go ahead despite lack of new campaigns
[Dumisani Ndlela] Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector. 11 Jan 2008 07:04
WEST AFRICASeychelles tourism campaign gets a boost
CNN will deliver the Seychelles Tourism Board's first pan-European advertising campaign to an international audience, promoting the group of islands as a leading holiday destination. 9 Jan 2008 09:28
WEST AFRICAMobile service providers bag marketing awards
[Carole Kimutai] The big boys of Kenya's mobile telephone industry scooped six of 15 marketing awards during this year's Marketing Society of Kenya (MSK) Warrior Awards gala. The event was held at the Kenya International Conference Centre grounds on Friday, 30 November. 5 Dec 2007 08:09
WEST AFRICAInnovation is alive and well and living in loyalty programs
Innovation is alive and well among coalition loyalty programs around the world. Despite their advancing age, coalitions are continuing to innovate to keep their programs fresh and relevant to their target members. This applies equally in Africa as consumers' buying power increases, and retailers must think up new ways to keep existing customers and attract new ones. 9 Nov 2007 13:35
WEST AFRICAContinent's comms costs cut
South African-based company Evosat, which distributes Inmarsat's Broadband Global Area Network (BGAN) service across Africa, has secured a major deal that will see satellite communication costs to provide simultaneous voice and broadband data, virtually halved on the continent. 8 Nov 2007 11:22
WEST AFRICAThe potential and pitfalls of linking products to celebrities
Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK. 19 Oct 2007 08:16
WEST AFRICAHave you asked your pharmacist?
This article refers specifically to some do's and don'ts when working with the South African pharmaceutical industry, but there are many aspects of it that can be applied to other industries as well, throughout Africa. 10 Oct 2007 07:54
WEST AFRICAPumping up sales through potent promotions
Moving forward successfully into the future, today's retailers must vary the types of the promotions they offer, to maintain a high level of consumer satisfaction toward their brand. 31 Aug 2007 12:07
WEST AFRICAQuo Vadis to handle CAF Southern Africa's Conference on Sustainability - Quo Vadis Communications
CAF Southern Africa has appointed Quo Vadis Communications (QVC) to work on media liaison and public relations for its two-day conference titled Innovating for Sustainability - ‘Africans investing in Africa' to be held on 17th and 18th September 2008. 3 Sep 2008 13:56
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