Simonsays has been brushed with a splash of colour with the addition of Freeworld Automotive coatings to its client stable this month (April). The agency appointment will include a range of communication services for three of the company's automotive refinishing paint lines. The international brands include Standox and Spies Hecker under license to DuPont Performance Coatings, plus the Proudly South African home grown brand, Plascon Acryline.
The areas of responsibility that Simonsays will initially focus on include business-to-business technologically driven communication, media relations, events and internal communications.