Sanyo, the Japanese manufacturing giant, has appointed PURE Communications as its public relations agency of record. Sanyo is recognised worldwide as a great technology innovator and will be relaunching its brand in South Africa in September.
Sanyo offers a diverse line of products including solar panels and systems, waterproof video cameras, and environmentally friendly and energy-efficient line of batteries called Eneloop.
Chantelle Stoffberg, Sanyo's marketing manager, said, "We are reintroducing the Sanyo brand to the South African consumer to mark the company as a leading provider in technology and energy related products, that enhance the lives of our customers while protecting the planet.
"PURE Communications was the natural choice for our company and we are excited to be working with such a talented and diversely skilled agency. Together with PURE Communications we will build on our brand reputation and awareness as part of our relaunch initiative."
Visit our PRESS OFFICE: PURE Communications is South Africa's only Public Relations Agency that specialises in applying Web 2.0 principles to traditional public relations and publicity. We aim to deliver robust marketing communications programmes through the integration of traditional PR strategy, marketing communications, and online media channels.- more....
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