Introducing new wholegrain tortillas from Old El Paso

Mexican food has just become healthier. Old El Paso®, the world's largest Mexican food manufacturer, brings you wholegrain tortillas that are not only a tasty treat but offer a healthier meal option. The new wholegrain tortillas contain 40% wholegrain and twice the amount of fibre than regular tortillas.

Known for versatility, the tortillas can go from lunch box, to dinner table to snack or wrap; it all depends on your kind of fiesta. The fact that they can be warmed in just 40 seconds means that you can warm, fill up with your favourite chopped vegetables, add sauce and have yourself a healthy fajita for lunch. For a meatier option, add beef, poultry or fish to your vegetables together with Old El Paso®'s salsa sauce and seasoning to spice things up and enjoy. For a snack, serve with your choice of any Mexican style salsa.

Leigh Mervitz, brand manager at Old El Paso® notes that “the Old El Paso® team is aware of increased health consciousness among consumers. At the same time we are also aware that the health conscious consumer wants variety in their diet. This is why wholegrain tortillas will appeal to both the healthy and fun side of consumers. With Old El Paso®'s wholegrain tortillas, one can bring the Mexican fiesta home while contributing positively to your health.”

It will come as great news that the wholegrain is associated with positively contributing to a healthy heart and promoting good digestion, this is because wholegrain absorbs slowly, so we feel fuller for longer. Old El Paso® is known worldwide for affording people the opportunity to take home the fiesta by creating authentic Mexican food that is easy to prepare, tasty and now, healthy too. This new healthy and tasty treat is available at selected retailers from May 2009.