Stimorol Air Rush relaunches

Created by the brand that gives you the confidence to ‘chew life', Stimorol Air Rush was relaunched in South Africa in June this year with an upgraded power formula that provides stronger flavour, that lasts longer. It is available in three zesty variants: Menthol, Wicksmint and Orange Mint.

“Consumers have always trusted Stimorol to provide them with a refreshing, long-lasting chew. Stimorol Air Rush is an amplification of this brand essence. It is the epitome of everything that Stimorol stands for, providing those who dare to indulge with a powerful flavour burst that will blow their minds, leaving them refreshed, revived and recharged,” says Pride Maunatlala, Senior Brand Manager for Gum, Cadbury South Africa.

The consumer launch will be spearheaded by an off-the-wall television commercial created in conjunction with Ogilvy Cape Town. Featuring the enigmatic and much-admired ‘new guy' in the office who has ‘something about him', the ad demonstrates the casual power of Stimorol Air Rush by, quite literally, blowing the characters' hair back.

This ad will be ably supported by a print, outdoor and radio campaign, as well as a strong sales-driven student activation taking place on campuses across the country.

From an in-store perspective, Stimorol Air Rush will gain maximum exposure through a combination of wobblers, three-way free-standing units, bubble units and dynamo units.

Stimorol Air Rush. It will blow you away.