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Coffee | Product news

Message from the CEO - Stephen Gersowsky

Issued by: Gloria Jean's Coffees
Coffee is the second highest traded commodity in the world, so it's no wonder there are so many variations to satisfy the millions around the world who drink it. An appreciation for coffee is not unlike an appreciation for wine - the more you know, the more your experience is enhanced.
At Gloria Jean's Coffees we have unique blends of signature coffees, achieving flavours that are well-rounded, more complete and different from the flavour produced by varietal coffee. Our barista's are highly skilled and trained with a world-class accredited Barista training programme. Our coffees are prepared with distinction- each cup is a work of art and poured with a double shot of espresso to create the perfect balance of flavour and coffee character.

A satisfying brew of gourmet coffee stimulates our senses in so many ways. When you visit a Gloria Jean's Coffees store, the tantalizing aroma of our fresh coffee beans never fails to raise one's spirits - it's a sensation you'll never grow tired of. The rich flavours of our coffee blends excites the palette and warms the soul. A skillfully extracted cup of espresso is most certainly a shot of heavenly splendour.

If this sounds like passion, you are right! At Gloria Jean's Coffees, we celebrate this passion for our great gourmet coffee. Most of all, we enjoy this opportunity to share this passion with you.

I'll share a few guidelines on coffee tasting characteristics with you:

Acidity
Not to be confused with bitterness, acidity in coffee brings a pleasant liveliness, sparkle, or snap to the drink that is experienced around the edges of the tongue and towards the back of the mouth. The acidity of a coffee may be assessed as lively, moderate, flat, or dull. A coffee such as our Colombian Supremo will exhibit a bright and pleasant acidity.

Aroma
Aroma is the smell or bouquet of the coffee. Wake up and smell the coffee! Specialty coffee will exhibit a complex floral aroma as does Gloria Jean's Special Blend.

Body
Coffee professionals refer to this as "mouth feel." It is the impression of lightness or of weight one experiences when drinking coffee. A full bodied coffee such as Gloria Jean's French Roast is sure to please.

Taste
In addition to the "flavour" in a flavoured coffee, there is also coffee taste. Taste refers simply to the taste of the coffee. Taste experiences with coffee can range from one-dimensional (as in a "straight" or single varietal) to rich and complex (as found in some blends). Look for specific taste elements described as winey, earthy, sweet, nutty, smoky, or spicy.

We invite you to visit Gloria Jean's Coffees and experience a gourmet coffee adventure.

[7 Jul 2008 16:09]

Visit our PRESS OFFICE:

Established in 1979, Gloria Jean's Coffees has become a global icon with just over 1000 stores in 35 countries. Gloria Jean's Coffees opened its first store in 2006 in Sandton, South Africa.- more....

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