Thinking global, acting localIssued by: Gloria Jean's CoffeesGloria Jean's Coffees, the world's second largest gourmet coffee company, has partnered with six-year-old local family-owned business, The Chilla Beverage Company, to bring consumers exciting and refreshing new product flavours available exclusively at all Gloria Jean's Coffees outlets this summer. The real smooth fruity taste of the Marula Chiller and Citrus Chiller will be an extension to the fruit chiller section of the Gloria Jean's Coffees ‘grab-and-go' menu, which also currently includes other flavours such as mango, strawberry, mixed berry and tropical.
Described as being tart, sweet and refreshing, the Marula fruit pulp serves as an excellent base for soft drinks, nectars and teas, given that each marula fruit comes packed with Vitamin C. As an organic berry from the wild and as a Fairly Traded product, the Marula fruit pulp adds to Gloria Jean's Coffees product profile as a delicious environmentally and socially friendly juice product.
“With Gloria Jean's Coffees international experience and expertise, we are committed towards bringing the ultimate coffee experience to the South African consumer in the form, style and panache that it deserves. Launching the two new flavours is strategically necessary to satisfy consumer interest, as well as appealing to health conscious consumers as the drinks are 97% fat free! For the first time we will be bringing South African consumers tastes to gratify a South African palette, with the Chilla Beverage Company's exotic ‘guava-like' Marula and zesty Cape Citrus product flavours.
"Our partnership with the Chilla Beverage Company enables us to take the Gloria Jean's Coffees brand to the discerning South African consumer who values excellence and nothing less than the highest standards of quality,” says Stephen Gersowsky, CEO of Gloria Jean's Coffees.
Says Neil Levitt, MD of the Chilla Beverage Company: “The partnership with Gloria Jean's Coffees is an innovative approach to expand our company's retail offering. The two brands are a great fit as innovators in our respective categories and we look forward to making a big impact this summer with our product.”
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Established in 1979, Gloria Jean's Coffees has become a global icon with just over 1000 stores in 35 countries. Gloria Jean's Coffees opened its first store in 2006 in Sandton, South Africa.- more....
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