Celebrate the connisseur in you with Häagen-Dazs' exotic Mascarpone, Passion Fruit & Truffles

Just imagine a glamorous treat made for absolute indulgence, a combination of velvety smooth mascarpone ice cream with swirls of passion fruit and decadent chocolate truffles. Mascarpone, Passion Fruit & Truffles™ is a sophisticated taste sensation reminiscent of the luxury and opulence of eras gone by, a flavour steeped in tradition and quality.

This one-of-a-kind ice cream will be available at selected retail stores as well as the three exclusive shops at Hyde Park and Sandton City Johannesburg and Cape Town at the V&A Waterfront. As a limited edition it will be available from October 2009 until end April 2010.

Cindy Hall, marketing manager at Häagen-Dazs South Africa, reviews the long-standing traditions of the renowned ice cream maker: “It's all about the quality and craftsmanship of combining fresh cream, skimmed milk, eggs and sugar. This creates an incredibly rich flavour, smooth texture and creamy taste. There are no artificial additives, stabilisers, emulsifiers or colours in Häagen-Dazs® ice cream.”

“At Häagen-Dazs® we are proud of our history and reputation for quality. Our bespoke creations are a combination of rich ingredients and appealing flavours. We strive to provide something special for our fans and those that want to enjoy pure luxury in an ice cream,” says Hall.