The best way to reach entrepreneurs is to engage with them when they are thinking about their businesses. What better way than when they are reading their favourite business magazine?
After 14 years of publishing for entrepreneurs the leadership of Succeed magazine can look back in the knowledge that their publication has been the trusted brand for entrepreneurs and managers throughout almost one and a half decades. And, management has reason to believe, this is a story that is only beginning.
With a total circulation of 20 181 and readership of 104 000 to 158 000* Succeed is the best selling and most read entrepreneurship magazine in the country and by far the biggest in the business-to-business management category.
Asked how he sees the future of business publishing in South Africa, Succeed editor Wessel Ebersohn said that he feels that the challenges facing print media can be beneficial. “They compel publications to improve their strategies. The sheer variety of media emerging today makes it necessary that publishers continually add value to the products they offer the market. It is for this reason that Succeed is always searching for the best and brightest young people in the field. Our young stars have contributed greatly to our position as the country's market leader in the entrepreneurship field.”
His view is that while global forces provide many of the challenges facing publishers, local realities are still more significant. “Overseas publications, no matter what their international footprint, will never be real competitors on African soil. We live on a singular continent and are citizens of a still more singular country. To be successful in South Africa you have to be at one with the people of both country and continent. The challenges are real for all of us and only a business magazine with roots in South Africa can serve its readers well.
“We design each issue of Succeed to give readers the information they need to make informed decisions in fields like management, business opportunities, IT, human resources, finance and marketing.”
* The figures:
ABC 2nd quarter 2008: Total paid for: 15 148, Total free: 5 033, Total: 20 181.
Visit our PRESS OFFICE: Succeed is a well-established independent business magazine, which places a high premium on top quality information and journalism. It is the only magazine with a meaningful penetration not only into the difficult to reach SME sector, but also the corporate market.- more....
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