Issued by: Lifestyle SA Festival


The Lifestyle SA Festival is the brainchild of Shiru Githiomi MD of Human Element Inc together with Zukisa Hani and Zuki Mzozoyana. This ambitious trio are brave agents of change in having broken the mould, and tailoring the concept to provide visitors with a two day stimulating Afro-politan experience.

Visitors will be treated to an array of sights, sounds and tastes, presented in a creative and innovative style, which encompass modern living of the discerning Afro-politan.

Lifestyle SA Festival's unique make-up endeavours to include high level panel discussions premised on unpacking the secrets of wealth creation, personal freedom and contextualising the African Identity. Also on offer is live entertainment from SA's top music acts, such as Sibongile Khumalo, Jimmy Dludlu, HHP & Ringo, with fresh comedy acts hosted by the likes of Trevor Noah, Stuart Taylor and the bold Tumi Morake who is not afraid to tell it like it is. The event also features a unique fashion extravaganza put together by our very own top Afro-fusion designers, showcasing their creations on curvaceous bodies - another reason the pay off line for the festival is celebrating black!

A brand new offering at the festival will be the culinary experience, taking visitors though a delicious trip of Africa, courtesy of Cape Town's award-winning food maestro Colin Nyoni, owner of Nyoni's Kraal.

Shiru Githiomi, Managing Director of Human Element Inc comments, “We are excited to be hosting the third Lifestyle SA Festival. Afropolitans are becoming demanding in terms of quality and variety of experiences. The Lifestyle SA Festival allows these discerning consumers to explore by introducing them to international trends across all industries as well as providing an environment for them to network with like minded individuals."

The success of the Lifestyle SA Festival has been about celebrating the cultural diversity that makes South Africa a truly special rainbow nation and also about giving astute marketers an opportunity to interact and spend quality time engaging with consumers in ways that resonate with them on a more meaningful level. It is for this reason that the festival has successfully worked with premium brands such as Lexus, Johnnie Walker Old Mutual, Best Life, Men's Health, Black up Cosmetics, Anne Porter Properties, MTN, Home Bru Coffee, FNB, Plascon, Mangwanani and media partners City Press, The SABC, Metro FM to mention a few.

Tickets will be on sale for R 150 from the 15th of August and can be booked through www.computicket.com. The festival runs over two days and visitors have the option of buying a one day or all weekend pass.

Visit www.lifestylesafestival.co.za for additional information.

Visit our PRESS OFFICE: The Lifestyle SA Festival- Celebrating Black is the first ever celebration of the Afropolitan Lifestyle. Positioned as an exception to the traditional exhibition model, the formula for the Lifestyle SA Festival incorporates slick, high energy live entertainment from local Afropop acts, high-end fashion shows, luxury brand sponsored lounges and daily panel discussions designed to ignite conversations relevant to the cosmopolitan Black South African. The festival is a platform where people leave feeling inspired and empowered… More- more....

[31 Aug 2008 18:40]

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