Quick-thinking buyers have the opportunity to acquire some of Sandton's most sought-after media space, courtesy of BOO! Alternative Media and Communications. The company holds the rights to the outdoor marketing opportunities at the chic “24 Central” - situated on Fredman Drive, in the heart of the Sandton financial and media district. The current campaign utilising this space is nearing an end, meaning that an opportunity exists for new clients to acquire the space.
The target market delivered by 24 Central is of the highest possible calibre, with high LSM individuals moving through the centre on a round-the-clock basis. With its numerous popular restaurants such as Koi, 74, The Baron and Allora, as well as a News Café, Vida e Caffe and several upmarket nightclubs, the precinct attracts crowds throughout the day, starting at breakfast-time and continuing through the lunch, dinner and drinks hours and beyond. In addition to visitors from corporate neighbours such as Primedia, the JSE and RMB, 24 Central also delivers a sizeable market from its own tenants, which include Nedbank and Touchline Media.
Says BOO!'s Managing Director Dave McKenzie: “This unique offering allows an advertiser to potentially own the entire 24 Central precinct, targeting a sought-after audience with multiple touch points and a totally dominant message. However, we have packaged these opportunities in such a way that the space can also be split into two parts - all of this at extremely competitive rates. This is premium media real estate, and a media buyer's dream.”
BOO! Alternative Media and Communications is a leading player in the out-of-home marketing arena, holding the rights to a significant portfolio of shopping malls across South Africa. This huge portfolio allows clients to succeed with both tactical regional activities, and national strategic campaigns. The company also specialises in brand activation and large format outdoor advertising.
For more information on the media space at 24 Central, contact BOO! Alternative Media and Communications as follows:
Johannesburg - Herman or Edna on 011 803 6137 Cape Town - Marcia on 021 448 3656 Or email info@boomedia.co.za
Visit our PRESS OFFICE: BOO! Alternative Media Communications owns the exclusive rights to a host of innovative media channels in the out-of-home sector. We offer innovation that is complemented through implementation.- more....
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