MMS and SilverstoneCIS confirm mobile marketing alliance

Eddie Groenewald, Multimedia Solutions CEO, says one of the initiatives the two companies partnered together on is Vodacom's AdMe service. “Multimedia Solutions provided the technology around the AdMe mobisite and messaging services, while SilverstoneCIS provided the strategy, marketing and TeamWrx management platform, with the two companies working together to ensure AdMe has a classy and well thought out look and feel,” he says.

Raymond Buckle, founder and CEO of SilverstoneCIS, says the partnership has already won recognition, along with Vodacom, scooping the Inkosi Grand Prix Award and two Gold Assegais at the recent Direct Marketing Association (DMA) Assegai awards.

“Apart from the Inkosi Award, the two Gold Assegais were awarded for AdMe's Mobile Advertising Campaign to acquire members and for the AdMe Platform in the Technology & Innovation category - proving the power of mobile as a direct marketing medium” he says.

A new playing field:

Buckle says that while the advertising industry evolved through traditional media, into online and to some degree into mobile advertising, the two companies have found that mobile marketing and advertising is vastly different in terms of the approach required, expertise and the technology that is needed to run successful integrated campaigns.

“SilverstoneCIS evolved from implementing strategy, design and development within the online space into the mobile space, creating the practice and TeamWrx platform to assist companies in implementing, managing and reporting on integrated mobile campaigns,” he says.

Groenewald says Multimedia Solutions evolved as a technology company beginning with MMS and moving into a full suite of mobile products, offering design and strategic consulting to traditional agencies and corporates and brands.

“The alliance therefore positions the two companies to offer an integrated solution on a new playing field within the marketing and advertising sphere, servicing both advertising agencies and brands alike, and allowing them to amplify traditional and online media spend,” he says.

Buckle says what has made AdMe so successful is Vodacom's vision, the intimate understanding of the brand's business objectives, a free hand to experiment within the medium and a dynamic team capable of implementing that vision.

“As founding members of the Local Council of the Mobile Marketing Association (MMA), our goal is to grow the mobile marketing industry, leveraging our skills and technology to cement South Africa's position as a world leader in mobile marketing,” he says.


About us:

Multimedia Solutions is a mobile marketing company, providing a host of marketing, advertising, informational and educational solutions to our clients using mobile technology.

Not to be confused with a Wireless Application Service Provider (Wasp) or an advertising agency, Multimedia Solutions is a Value Added Service Provider. Launched in 2005, Multimedia Solutions has developed a number of mobile marketing solutions including a mobile marketing platform. The company has created mobile marketing solutions in the automotive, financial, cellular, FMCG and eventing industries.


About SilverstoneCIS

Established in 1996, SilverstoneCIS is an award-winning creative interactive solutions company with international credentials. We specialise in delivering multi-channel go-to-market and brand interaction strategies leveraging online, mobile and digital media technologies as part of the marketing mix. Our unique blend of inspired end-to-end strategy, creative design, development and new media services, supported by the entire spectrum of information and communication technologies and media options ensure we meet objectives and exceed expectations as an extension of your brand's marketing team. Visit www.SilverstoneCIS.com or our press office on Bizcommunity.com for more info.