The book includes hyperlinks to videos with judges from the D&AD Awards 2008, interviews with creatives on the future of the industry, and, most importantly, links directly to the work. The online Annual has been created by Kent Lyons, inspired in look and feel by the book design. D&AD members will be able to browse the online Annual by category, using predictive search, or by simply flicking through the pages from beginning to end.

The full Research Studios team behind the Annual is Brody as creative director and Nick Hard and George Sheldrake on art direction/design.

D&AD president Simon Waterfall says, “The theme of 'Digital vs Anti Digital' represents the evolution of the digital industry. Clients and creatives are moving away from ‘Can we do this technically?' to ‘Should we do this for the brand?'. Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes - what a great time to be a part of this industry."

D&AD membership can pick up their copy of the Annual at the launch on 18 September at the Royal College of Art in London. The D&AD Annual is available to D&AD members. The launch coincides with the opening of D&AD's first exhibition of all 45 of its Annuals. Part of the London Design Festival, “Pencil - 45 Years of Creativity from the D&AD Annuals” will be open 19 - 23 September.

For more information, go to www.dandad.org. Contact emily@dandad.co.uk for further information on the different ways to become a member. The only way to receive a free copy of the 2008 book is to join D&AD before 31 December 2008.

[22 Aug 2008 08:49]

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