Assegai Awards take on international flavour - DMASA
The DMASA Assegai Awards 2008, presented by the South African Post Office, have a truly international flavour this year with three of the world's top direct marketing specialists secured as judges, as well as automatic entry for Assegai winners into the second round of the prestigious Echo Awards. 5 Sep 2008 11:07

Make static surfaces interactive
Media Republic is launching the iSURFACE platform, which reportedly allows for any static surface to be transformed into a responsive or interactive media platform, in southern Africa, the Johannesburg-based alternative media company announced yesterday, Tuesday, 2 September 2008. 3 Sep 2008 09:11

Mismatched marketing
[Banele Rewo] There is a trend practiced by marketers, advertisers and promoters in black and coloured locations, which are so very complex and vibrant that, when conjuring up campaigns for products, marketers and promoters need to tailor their approaches to suit the target. Photocopying marketing strategies will only result in people only interested in whatever free stuff given out. Needless to say, that particular campaign will not succeed in winning over the target market from the competition. 22 Aug 2008 09:25

Wunderman to move Barloworld
Direct and digital marketing agency Wunderman has won the Barloworld Logistics account with immediate effect, it was announced yesterday, Thursday, 14 August 2008. 15 Aug 2008 09:15

Inventive targeting even more critical in testing times
In a turbulent economic environment it is essential for companies to re-evaluate their marketing strategies. According to Gary Nelson, CEO of Primedia Face 2 Face, “This is the time to cement brand loyalty with the mass consumer market. Getting buy-in to brands by displaying awareness of consumer's needs and continued interaction during an economic downturn will make sure that a brand is top of mind during the downturn and actively embraced in an upturn.” 12 Aug 2008 08:44

PRIMEDIA@HOME proliferates GCIS' Photo Story in townships - PRIMEDIA@HOME
PRIMEDIA@HOME was tasked by Government Communications and Information System (GCIS) to implement a public mobilisation campaign to generate brand awareness and distribute mass samples of the Government magazine, Photo Story, within various predetermined township areas throughout five South African provinces in June. 11 Aug 2008 10:49

Assegai Awards opens for entries - DMASA
The DMASA Assegai Awards are now open for entries, presented by the South African Post Office. Established as the premier awards wholly dedicated to the multi-billion Rand direct marketing industry, the Assegai Awards recognises and rewards excellence in multi-channel direct response marketing. 8 Aug 2008 17:44

Back in the day... - Tollreach
Remember the good old days when you didn't have to sell your car to pay for fuel? When you did not have to pay an arm and a leg for a nice juicy steak? When your salary covered your debt, or you broke even at least...? 6 Aug 2008 12:25

Events - building relationships, not just collecting cards
[Karen Ashwin] It used to be that you went to events to collect leads. Nowadays it's not about leads and exchanging as many business cards as possible; it is rather about relationship building and experiential marketing, whereby a consumer is immersed directly in a brand experience. 30 Jul 2008 10:50

Ogilvy - overall Loeries winner
The Ogilvy South Africa group is definitely still celebrating today, the morning after the 30th annual Loeries festival weekend. Its exceptional performance at the 2008 Loerie Awards resulted in the group's agencies garnering a total of 47 awards, including two Golds, four Gold Craft Certificates, 16 Silvers, 24 Bronze Loeries and 34 honours for campaign elements. Not only that, VW SA group sales and marketing director Mike Glendinning won the Loeries Marketing Excellence and Innovation award, which is the second consecutive year this award has been bestowed on an Ogilvy client. 28 Jul 2008 13:25

Final Loeries agency ranking
This year, The Loerie Awards implemented the Creative Circle's Creativity Points ranking to determine the value of the medals handed out. All entrants are awarded points, whether they are Creative Circle members or not. With these rankings, Ogilvy South Africa (Johannesburg) comes out on top of both nights with 3850 points. 27 Jul 2008 22:21

Saturday night Loeries winners
A total of 172 Loeries were handed out at the Saturday night ceremony, 26 July 2008, of the 30th annual Loerie awards, two of which were Grands Prix - Am I Collective and Trigger Communication - and 15 of which were Gold. Also introduced this year was the Creative Achievement Award, awarded to Mike Schalit, chief creative officer of BBDO South Africa. 26 Jul 2008 21:52

Loeries introduces Creativity Points ranking
This year, the Loerie Awards have implemented the Creative Circle's Creativity Points ranking to determine the value of the medals handed out. With these rankings, on Saturday night Ogilvy South Africa (Johannesburg) comes out on top with 3050 points. 26 Jul 2008 21:49