Confederations Cup volunteer recruitment drive begins
Since yesterday, Tuesday, 1 July 2008, thousands of South Africans have the opportunity to be part of the FIFA Confederations Cup South Africa 2009, as the volunteer application process for the tournament got underway. The process to recruit the Confederations Cup volunteers is the first step towards the recruitment of around 15 000 volunteers who will be required for the 2010 FIFA World Cup. 2 Jul 2008 08:30

National Arts Festival to be extended in 2009, 2010
[Edwin Tshivhidzo] The Grahamstown National Arts Festival will be extended next year to cater for the thousands of soccer fans who will visit the Eastern Cape during the Confederations Cup in 2009. This will also occur in 2010 for the 2010 FIFA World Cup. 30 Jun 2008 14:41

2010 FIFA World Cup: two years to kick off
[Issa Sikiti da Silva] On 11 June 2010, two years from now, all eyes of the world will be on South Africa, where the bells will ring for the FIFA World Cup to kick-off. Yesterday, Wednesday, 11 June 2008, local and international media were invited at SAFA House in Johannesburg by the Local Organising Committee (LOC) to hear the progress report of what has been done since mid-May 2004 and what is left to be done by SA to host a successful tournament. 12 Jun 2008 09:26

SA's beach party at Cannes
CANNES, FRANCE: The South Africa Beach House at Cannes Lions, 17 - 21 June 2008, will be hosted in the biggest-ever joint collaboration between commercial stakeholders and the three film commissions. These comprise the Cape Film Commission (CFC) as the lead agency, its partners in government, and the National Film and Video Foundation (NFVF), Gauteng Film Commission and Durban Film Office. 11 Jun 2008 10:28

Capturing the spirit of Africa for 2010
Shot entirely on location in South Africa, with virtual countries being built in dusty markets, on top of a uranium mine and in derelict buildings, MTN's first television ad for its 2010 FIFA World Cup campaign is the brainchild of the DDB SA team, led by executive creative director Gareth Lessing. The ad launched internationally last week. [video] 10 Jun 2008 08:55

Apply now for African Photo Entrepreneur Programme
The African Photo Entrepreneur Programme is specifically aimed at growing photo entrepreneurs who can compete on the global stage in terms of photo production and market savvy. Only 40 African Photo Entrepreneurs will qualify for this programme and applications close 30 June 2008. 10 Jun 2008 08:38

MTN 2010 campaign kicks off
MTN's worldwide advertising campaign to attract football lovers to 2010 FIFA World Cup in South Africa begins today, Friday, 30 May 2008. It aims to bolster MTN's position as the first and only African company ever to be the global sponsor of the FIFA World Cup. 30 May 2008 09:20

2010 magazine show for SABC1
SABC1 is launching a prime-time magazine show, Countdown 2010, in June 2008 which aims to keep mzansi viewers fully informed and involved in the preparation for the largest sports event ever held in the African continent. 29 May 2008 09:50

Continental FIFA World Cup sponsor until 2010
Continental has become the fifth company to join the six-to-eight-member club of FIFA World Cup sponsors until 2010, continuing a partnership that started back in January 2003. The agreement was announced earlier this week by FIFA president Joseph S Blatter and Dr Alan Hippe, member of the executive board of Continental AG, at a symbolic signing ceremony held at the Home of FIFA in Zurich. 22 May 2008 08:41

Launch of MediaClubSouthAfrica.com
The International Marketing Council (IMC) of South Africa, custodian of Brand South Africa, today, Wednesday, 21 May 2008, launched MediaClubSouthAfrica.com, a web-based media service for all who want to track the country's progress and achievements in the build-up to the 2010 FIFA World Cup and beyond. The launch took place at the International Media Forum South Africa (IMFSA) which opened in Bryanston today. 21 May 2008 10:49

3D geodesic dome - The future is now - 3D Deco
756, 755, 754 and counting... With the 2010 FIFA World Cup beckoning and organisers working around the clock to bring this show-stopper to life, 3D Deco forges ahead with a fresh, new and inspiring design. 19 May 2008 15:46

Indaba 2008 wins World Travel Award
Indaba 2008 has not only received the World Travel Award for being Africa's best travel show, it has shattered last year's attendance record with more than 13 200 delegates (with headcount for the final day still to come in) at this year's show, compared to last year's 12 340. This reportedly confirms Indaba's status as one of the top three in the world and Africa's top travel trade show. 15 May 2008 09:38

Thanksgiving day for 2010 FIFA World Cup
SABC, official host broadcaster of the 2010 FIFA World Cup, is throwing a thanksgiving ceremony, to be held across the country today, Thursday, 15 May 2008, in honour of the anniversary of the 2004 announcement that South Africa would host the 2010 FIFA World Cup. 15 May 2008 08:39