Is there a need for ad industry self-regulation? [Tshepiso Seopa] Plans by Government to regulate marketing and advertising campaigns targeting children, in order to reduce the high number of obesity in young children, could have a negative effect on those whose bread and butter comes from selling sweets, burgers, chocolates, chips and the like. This already much-discussed issue was under the spotlight at the Kids & Teens Republic Conference, held at the Balalaika Hotel in Sandton yesterday, Wednesday, 20 August 2008. 21 Aug 2008 09:07
Opportunities in the challenges facing marketers Integrating a social responsibility initiative with an overall marketing strategy is one of the ways that marketers can deal with the new self-regulatory policy that is currently in the pipeline, said Aida Heunis, the managing and senior account director for Egg Marketing & Communications, one of the speakers at the Kids & Teen Republic Conference currently being held in Sandton at The Balalaika Hotel. 21 Aug 2008 08:59
Marketing to children through mom [Maria Bailey] Marketing through a mother's toddlers, tweens and/or teens is an effective way to capture the buying power of the mom market. It is a successful marketing strategy because it can be used with any stage of motherhood. It plays to a mother's desire to make her children happy. 14 Aug 2008 08:50
Loeries Grands Prix for youth market campaigns [Tshepiso Seopa] Whose mother wouldn't be proud if her creative child brought home a highly treasured bird, the Loerie Grand Prix award, after a weekend in Margate, KwaZulu-Natal? It's been almost a week since the excitement of the Loeries festival weekend and today we find out more about the concepts that won the judges' hearts, featuring Trigger Communications and the duo of Net#work BBDO and Gloo Digital Design. 1 Aug 2008 09:00
HDI, MTV partner for industry roadshow Youth market specialists HDI Youth Marketeers and music and youth entertainment network MTV Networks Africa are joining forces to create a roadshow designed to show advertising and media planning agencies what's really going on in the forever evolving youth space, and how to tap into it. 24 Jul 2008 18:59
WAN materials available for celebrating World Literacy Day PARIS: For newspapers around the world that wish to commemorate International Literacy Day on 8 September 2008, the World Association of Newspapers is now offering materials for publication which include an eight-part serialised story for children, and comic strips and panels from some of the world's most notable cartoonists. 24 Jul 2008 08:49
World Young Readers deadline nears Newspapers have until 31 July 2008 to send in an entry for this year's World Young Reader prize. Now in its 11th year, the competition rewards great new initiatives for attracting young readers to newspapers. 10 Jul 2008 08:50
Pick n Pay School's Club gives learners the opportunity to change their future - HDI Youth Marketeers How many youths connect school work with having fun? What is often forgotten is that enjoyment stimulates the learning process and fuels learner participation - making it a crucial teaching tool. Furthermore, with the bigger picture in mind, enjoyment in learning is essential to building a nation of inspired young South Africans. 17 Jun 2008 15:31
SABC, stakeholders commemorate Youth Month The SABC has partnered with the National Youth Commission and the University of Johannesburg in commemorating National Youth Day on Monday, 16 June 2008, which this year marks the 32nd anniversary of the Soweto Uprising of 1976 and 14 years of democracy. 13 Jun 2008 08:38
Filmmaking youth take action The first-ever Filmmaking Youth Taking Action (FYTA) Film Festival launches in June 2008. Hosted by the University of Johannesburg in association with the Gauteng Film Commission, Embassy of Mexico in South Africa and Nedbank, it will take place 13 - 16 June in Auckland Park, Johannesburg. 12 Jun 2008 08:51
New research on media habits of youth breaks stereotypes GÖTEBORG, SWEDEN: A new study on the media habits of young people in three countries found that television continues to be the most important source of news and information for the young, despite the rise of the Internet - and newspapers can win their attention as well. The study was at the World Newspaper Congress in Göteborg, Sweden, earlier this week. 6 Jun 2008 08:37
Kaya FM appoints new MD Finally, Kaya FM 95.9 has a new MD: Greg Maloka's appointment, effective 1 July 2008, was announced this morning, Wednesday 4 June, by the Kaya FM board. Former YFM fundi Maloka takes over from the previous MD, Charlene Deacon, who resigned in March 2008. 4 Jun 2008 12:02
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How many youths connect school work with having fun? What is often forgotten is that enjoyment stimulates the learning process and fuels learner participation - making it a crucial teaching tool. Furthermore, with the bigger picture in mind, enjoyment in learning is essential to building a nation of inspired young South Africans. 17 Jun 2008 15:31
Finally, Kaya FM 95.9 has a new MD: Greg Maloka's appointment, effective 1 July 2008, was announced this morning, Wednesday 4 June, by the Kaya FM board. Former YFM fundi Maloka takes over from the previous MD, Charlene Deacon, who resigned in March 2008. 4 Jun 2008 12:02
