European Bluetooth Marketing Guidelines released for public review LONDON: The Mobile Marketing Association (MMA) released its European Bluetooth Marketing Guidelines for public consultation yesterday, Tuesday, 26 August 2008. The guidelines provide a set of recommendations and best practices intended to provide an introduction to companies that want to understand and use Bluetooth-based marketing techniques within their mobile marketing programmes. 27 Aug 2008 08:55
Retailers benefit from mobisites - Multimedia Solutions A number of retailers have begun moving into the mobile sphere, offering mobile websites (mobisites) as part of their service offering to consumers. It's a significant win for mobile technology in this country and retailers are starting to reap the benefits of being accessible from the mobile phone, says Eddie Groenewald, CEO of Multimedia Solutions. 26 Aug 2008 12:11
South African makes top 50 women in mobile list According to a recent article published by Mobile Entertainment, Emma Kaye, together with well-known industry names such as Amelia Gammon, director of NBC Universal Mobile, Peggy Johnson, executive VP of Qualcom for the Americas and India, and Sissel Henriette Larsen, director of content for Telenorhave all been named as some of the top 50 women in the mobile industry today. 22 Aug 2008 16:07
21% increase in African mobile web traffic - AdMob SAN MATEO: AdMob, on Wednesday, 20 August 2008, released its July Mobile Metrics Report. The report focuses on increasing usage of the Mobile Web in Africa and worldwide mobile browser marketshare. 22 Aug 2008 09:40
Mobile marketing the flavour of the month [Eddie Groenewald] Mobile marketing is becoming the flavour of the month. We're seeing mobile marketing events starting to happen, newspapers running surveys, and local and international journalists calling Multimedia Solutions wanting to know more about the market. We've also seen the largest mobile advertising network in the world, AdMob, enter the local market. 22 Aug 2008 09:07
Lonely Planet content now available on Nokia Maps - Nokia In an effort to help travelers everywhere, Nokia and Lonely Planet have teamed up to distribute Lonely Planet content via Nokia Maps. Travelers can purchase and download the city guides so that they have information at their fingertips whilst they are on the road. 21 Aug 2008 11:20
Stepping out of the shadow of SMS marketing Mobile marketing has stepped out from under the shadow of SMS-enabled business communications. “The appeal of mobile marketing is that it triggers consumer responses to an advertising or promotional campaign,” says Dr Pieter Streicher, MD of BulkSMS.com, a global mobile messaging provider headquartered in Cape Town. 20 Aug 2008 08:40
Sam Wilson king of the Novel Idea Sam Wilson is South Africa's first award-winning mobilist with a clear majority: 38.5% of the readers' votes. Wilson's story Prestige Animals kept Novel Idea readers hooked to their phones for their daily updates. 19 Aug 2008 08:45
Global mobile advertising phenomenon hits SA “Global trends are moving towards advertising online rather than traditional media.” So says Andre Beyers, former marketing head of Vodacom and now chairman of Eyeballs Mobile. The new company recently launched the first phase of its mobile handset advertising platforms - an unobtrusive, strictly opt-in platform that allows advertisers to reach their target audience directly through compatible cellular phones. 15 Aug 2008 08:49
Call for feedback on mobile ad guidelines NEW YORK, LONDON & SINGAPORE: The Mobile Marketing Association (MMA) last week announced the opening of its global Mobile Advertising Guidelines for public feedback. These guidelines are designed to encourage the uptake of mobile advertising by brands worldwide while enhancing and protecting the customer's experience by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way. 13 Aug 2008 10:27
MTN, MediaCompete to part ways MTN South Africa and MediaCompete, a division of Grey Group South Africa, announced yesterday afternoon, Monday, 11 August 2008, that they have mutual agreed to part ways after 18 months and that the MTN business will be moved to Mindshare, a sister company in GroupM. 12 Aug 2008 10:40
From nice-to-have WAP sites to must-have mobisites [Eddie Groenewald] The mobile channel is no longer just a support channel to Internet and other media. Mobile websites (mobisites) now stand on their own as tools to interact directly with people who have access to the Internet and those who do not in South Africa. 12 Aug 2008 09:07
Connected by: Uninet
According to a recent article published by Mobile Entertainment, Emma Kaye, together with well-known industry names such as Amelia Gammon, director of NBC Universal Mobile, Peggy Johnson, executive VP of Qualcom for the Americas and India, and Sissel Henriette Larsen, director of content for Telenorhave all been named as some of the top 50 women in the mobile industry today. 22 Aug 2008 16:07
SAN MATEO: AdMob, on Wednesday, 20 August 2008, released its July Mobile Metrics Report. The report focuses on increasing usage of the Mobile Web in Africa and worldwide mobile browser marketshare. 22 Aug 2008 09:40
Sam Wilson is South Africa's first award-winning mobilist with a clear majority: 38.5% of the readers' votes. Wilson's story Prestige Animals kept Novel Idea readers hooked to their phones for their daily updates. 19 Aug 2008 08:45
