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Gisele Wertheim-Aymes

Too clever by far

[Cannes Lions] Slave or not?

[Gisele Wertheim-Aymes] I was sad to leave Cannes yesterday, Thursday, 25 June 2009, because each year for a few days in my hectic life schedule I get to sit and listen and marvel at the amazing innovation that is shaping our advertising, media and communications.

[26 Jun 12:20]

[Cannes Lions] Technology rules Cannes

[Gisele Wertheim-Aymes] The techies will continue to change our world. I’m more convinced of this than ever from my time here at Cannes.

Comments [1] [25 Jun 11:55]

[Cannes Lions] God, flowers and collaboration

[Gisele Wertheim-Aymes] Yesterday, Tuesday, 23 June 2009, confirmed that collaboration is key to communication success. Current market conditions and the growing influence of social media and participatory culture requires all of us – agencies, marketers, media houses/owners and the rest – to humble down and collaborate. Clients are also going to have to take the lead and look at new models of remuneration to encourage and reward a more collaborative approach to their business.

Comments [1] [24 Jun 10:56]

[Cannes Lions] Twitter mania

[Gisele Wertheim-Aymes] Well, I'm back in Cannes. One year later and ready to learn some more. Just arrived and went straight to a session with one of Twitter's founders, Biz Stone (@biz). The Debussy Hall was packed wall-to-wall and floor-to-floor and the place was tweeting so much I was sure at one point I felt the room vibrating.

[23 Jun 10:20]

Previous entries

Gisele Wertheim-Aymes’ 19-year media career spans a broad range of experience, from editorial, marketing, publishing and advertising sales to media innovation and strategy. In the past two years, her focus shifted to innovation and she headed up the innovation portfolio at Avusa Media before joining First National Bank (www.fnb.co.za) as its head of Media in March 2008. Follow her on Twitter at @giselewaymes and read her blog at http://toocleverbyfar.blogspot.com/. Read more >>

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