Dynamic Logic, a US-based company, recently announced the aggregate results of mobile branding research studies which compared people exposed to the mobile campaigns to those not exposed, suggesting that mobile advertising can be an effective medium for raising brand metrics throughout the purchase funnel. 5 Sep 2008

The Internet has given consumers a powerful voice to level their complaints when a company does them wrong, and the firm that's unresponsive may have to deal with bad - and potentially very costly - publicity as a result. The sword can cut both ways, though. Complaining customers may face legal risks too, if they're not careful to distinguish opinion from fact. 2 Sep 2008

Consumer product companies must adopt appropriate technologies to help sustain a competitive edge in the market place. 1 Sep 2008

Primall Media will be launching its latest innovation, Touch Screen Directory boards, in October 2008, with the placement of 93 touch screen units in 18 of the top malls countrywide. Consumers will no longer have to try and navigate from current 'you are here' static and confusing shopping mall directories.
29 Aug 2008

CRM solutions used to be solely the domain of the sales force, but now other departments are taking advantage of their flexibility and versatility. They're so adaptable, Avanade's John Yaggie compares today's CRM solutions to that miracle household substance: baking soda. 26 Aug 2008

In a tough economy, businesses are seeking new channels for their products. Industrial suppliers can find a willing marketplace online, but they need to consider their potential clients' needs when designing their websites. 25 Aug 2008

Adopting a customer-centric approach can be a winning business model in tough economic times. 20 Aug 2008