Master the real contextual marketing power of Google and other search engines. Your course leader is the renowned author and digital strategy consultant Godfrey Parkin, who has consistently been at the leading edge of online marketing in the UK, US and South Africa since the web first began fifteen years ago.

More than half of the visitors to high growth websites get there through search engines, so any business with an online - or offline - presence has to have a search engine marketing strategy, and the skills and processes to implement it. Search engines steer customers looking for solutions to websites that provide those solutions. If you do not appear in the top three or four search results, or if your contextual ad is ineffective, you don't exist. If you do appear, but nobody clicks to visit your site, you have blown a major opportunity. And if someone clicks to visit your site and leaves without transacting with you, you may never see them again.

This course will teach you the secrets of search engine optimisation (SEO) - how to structure your site's layout, coding and content to help it score high in search rankings. You will learn how to register with the directories that drive search engine listings and how to effectively use low-cost pay-per-click contextual advertising to drive qualified traffic to your site. You will understand and develop linking strategies that get other sites to boost your search rankings. You'll find out how to exploit social media such as blogs, communities, and social bookmarking to further improve your search rankings. You will learn how to test and continually improve your selection of keywords, the wording, positioning and timing of your ads, and the quality of their conversion funnels.

And you'll learn how to pull all of these elements together into a manageable effective search marketing strategy. SEM is not easy, but it's not rocket science either. If you have an e-marketing responsibility, you simply have to "get it" or you can't manage it. A vital course within the E-marketing professional curriculum, Be brilliant @ search engine marketing will give you the skills, methods, and insights to maximise your exposure, pump up your click through rate, and increase your conversion rates.

Venue

Date: 02 July 2008
Location: Indaba Conference Center, Fourways, Johannesburg
Cost: R1950 including VAT, lunch, documentation

Contact: Vee
Company name: Britefire
Telephone number: +27 21 790 0303
Email address vee.nuttley@britefire.com