Writing and delivering speeches

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Writing and delivering speeches

This course will help you understand how listeners think and show you how to argue logically, analytically, effectively and finally, discover the secrets of ‘spinning' your speech to the media.

Date: Three days
Candidates: Media liaison personnel tasked with writing speeches - from public/private sectors and civil society organisations - as well as executives who write and deliver their own speeches.

In a nutshellL: this course will help you understand how listeners think. It will show you how to argue logically, analytically, effectively. And finally, discover the secrets of ‘spinning' your speech to the media.

Outcomes: by course end you will be able to:
• Understand audience psychology
• Identify a main message
• Use the speech to manage perceptions
• Hook the media
• Apply speech building techniques
• Use a template to architect your speech
• Help your speaker with delivery

Venue

Date: 03 November 2008 to 05 November 2008
Location: IAJ Offices, Johannesburg
More info: 9 Jubilee Road
IAJ Offices
Parktown

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism (IAJ)
Telephone number: 27 11 484 1765
Email address cmtu@iaj.org.za