Handling the media

Africa> Southern Africa, South Africa

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MEDIA INDUSTRY EVENTS

• Reason With Sound launches Nelspruit 5 Dec

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MEDIA COURSES & WORKSHOPS

• Write and design e-brochures and product briefs Johannesburg 1 Dec

• Handling the media Johannesburg 26 Jan

• Basic reporting course Johannesburg 26 Jan

• Writing for print course Johannesburg 28 Jan

• Writing and pitching strategic reports/proposals Johannesburg 2 Feb

• Communication strategy and skills Johannesburg 9 Feb

• Basic sub-editing course Johannesburg 9 Feb

• Corporate publications: write, edit, manage them Johannesburg 16 Feb

• Media Law course Johannesburg 23 Feb

• Face the media with confidence Irene/Midrand 24 Feb

• Journalistic ethics course Johannesburg 25 Feb

• Feature writing course Cape Town 2 Mar

• Writing speeches that grab Johanneburg 2 Mar

• Setting up a media strategy Johannesburg 9 Mar

• Face the media with confidence Port Elizabeth 11 Mar

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Handling the media

Aimed at organisational spokespersons, PR and communication executives, this highly practical programme will show you how to have a mutually advantageous relationship with the media.

Acquire insight into ways of getting publicity when talking to the media by using time-proven techniques. Learn how to prepare for press, radio and television interviews, how to set up effective media functions and write media releases that make an impact.

Date: 5 days
Course outcomes: By course end you will able to:
• Understand the needs of journalists and interact with them appropriately
• Apply techniques of mass media liaison to get you corporate message across
• Identify and package your different messages for ‘media consumption'
• Put your messages into soundbites to grab media attention and reach target publics
• Write strategic press releases that journalists will use
• Organise effective media briefings and functions
• Turn any media interview to your advantage
• Write letters promoting causes the media will publish
• Publish opinion pieces and editorials in the media
• ...and not least - face journalists without fear!

Venue

Date: 26 January 2009 to 30 January 2009
Location: IAJ Offices, Johannesburg
More info: 9 Jubilee Road
IAJ Offices
Parktown

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism (IAJ)
Telephone number: 27 11 484 1765
Email address cmtu@iaj.org.za