These are the tools that blend the ingredients for any design project. You can use all the design elements, but if you don't blend them with rhythm, balance, contrast, etc.
There are eight design elements that are pulled together by these eight design principles.
Applying basic design principles to your work will avoid design disasters and enable you to create an elegant and communicative piece of work. Generally, all the principles of design apply to any piece you may create.
How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. There is seldom only one correct way to apply each principle.

Content
Introducing the course:
Understanding the course format
Reviewing the course objectives and prerequisites
Basic design principles Focus on composition, shape, balance and colour
Examples, discussion and application in mini projects such as shape
Creating a composition using shapes, marks, textures and colour.
Composition using type
One third, two thirds rule; symmetry, asymmetry, space and rhythm.
Creating thumbnail designs to represent symmetrical, asymmetrical, harmonious use of space and rhythm.
Drawing into design
Taking a drawing of an object into a design through stylization of the drawing
The selection of the important elements and colour
Developing and expanding creative thought
Brainstorming a topic
Creating visual symbols, shapes, rhythmical pattern to represent the image
Overlapping shapes, selected contrasting/complementary colour
Creative thinking
Concepts, scamps, brainstorming, visual ideas (signs and symbols) lateral thinking
Applied poster design
Project briefing - scamps, roughs and final artwork.
Exploring typography around a music festival theme with the importance of choice of typography to reflect mood and subject and creating images to reflect the music theme.
Critique, adjustments, application

On completion:
Apply the 8 principles of design to your work
• Understand the difference between design elements and design principles
• A better understanding of the basics of graphic design by studying the elements
• Principles of graphic design that govern effective design and page layout.

Course dates: 27 October - 28 November 2008

We are Adobe and MAPPP Seta accredited!

Contact us to book your seat!

Venue

Date: 27 October 2008 to 28 November 2008
Location: Friends Of Design Academy Of Digital Arts, Cape Town
More info: 60 Sir Lowry Road
Cape Town
8001

Contact: Beverley
Company name: Friends Of Design Academy Of Digital Arts
Telephone number: +27214610971
Email address beverley@friendsofdesign.net