You will learn:
* The power of PR and how to apply it to your business.
* How to think like a journalist and understand the needs of the media.
* How to conduct your own successful publicity campaigns.
* Top publicity tips, direct from journalists themselves.
* How to effectively pitch your ideas to journalists.
* Best media relationship-building ideas.
* Top tips on using social networking for business.
* How to use online PR to boost your exposure and reputation.

Plus practical workshop: Mapping your Message
* Define and fine-tune your message to the media (and customers).
* Discover new publicity angles for your product/brand/business.
* Plan the publicity opportunities for the year ahead.

Benefits Of attending:
* Walk away with ready-to-apply knowledge and skills to immediately expand and improve your PR efforts.
* Gain understanding of exactly what is needed to create a successful publicity campaign.
* Learn practical do-it-yourself tips to enhance the reputation and exposure of your business.
* Create a clear, interesting story around your business and its products, brands, services and people.

Specifically designed for:
* Entrepreneurs - looking for a DIY PR solution to create excellent media exposure.
* PR, marketing and communications executives - for a thorough understanding of the media and the top PR best-practices.
* Advertising/marketing agencies - wanting to expand and improve your PR skills and offer more to your clients.

Venue

Date: 20 November 2008
Location: The Forum, Victoria & Alfred Hotel, V&A Waterfront, Cape Town
Cost: Early Bird Ticket: R2500 (Before 3 November '08) | Standard Ticket: R2750

Contact: Scott Hayes
Company name: Encyclomedia
Telephone number: +27 (0)21 552 8096
Email address events@encyclomedia.co.za