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 BRANDING COURSES & WORKSHOPS
• Business Communications-Module 3 of Diploma Cape Town 30 Jul
• Diploma in communications management Cape Town 5 Aug
• Diploma in Communications Management - Module 5 Cape Town 7 Aug
More courses & workshops
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Section 
The principles of brand building

The principles of brand building provides an introduction to the brand environment and the outline of the structure of branding.

It is a strategy-orientated course, with a core focus on the brand co-ordination part of the brand structure.

Outcomes
• Understanding the role of brands and their importance to business
• Analysing the changing role of branding from a transaction to a relationship to a community driven approach
• Applying the tools of brand building
• Assessing the process of brand building
• Developing a brand strategy
• Defining target markets
• Practicing market segmentation

Venues

Date: 04 February 2008 to 07 July 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R7200 Per Person
More info: 444 Jan smuts
Boudeaux
Johannesburg

Date: 07 July 2008 to 17 November 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R7200 Per Person
More info: 444 Jan smuts
Boudeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com

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Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

    For more information visit www.brandmagazine.co.za










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