Rainbow FoodSolutions ran a very successful Ready2Go Fully Cooked promotion for six weeks over November and December 2007.

“The promotion encompassed a push and pull strategy – Caterplus branches were incentivised to sell the three Ready2Go fully cooked products on promotion (breasts, leg quarters and spatchcocks) and customers were incentivised to buy Ready2Go fully cooked and stand a chance to win one of three Weber Q300 gas braai's,” said Melissa van Aswegen, Rainbow FoodSolutions brand manager.

Print adverts detailed the benefits of the fully cooked products on promotion, as well as the customer competition details. Over the six weeks, the Caterplus branches achieved excellent fully cooked sales results. A number of educational emails also provided information on the many benefits of the Ready2Go Fully Cooked range.

At the end of the promotion, representatives and tele-sellers staff completed product questionnaires for entry into a lucky draw competition to win 10 x R500 shopping vouchers!

The 10 “clucky” draw winners are:

East Cape Foods: Vicky Manolelis, Daphnell Schreuder; Diane Schoeman and Loretta van Deventer
Blue Marine Johannesburg: Elsie Hamman and Shireen Joubert
Seaworld Cape Town: Tanya Wantenaar; Patricia Mbewana, Marion Madell and Lilia Magerwa.


Customers who were the lucky winners of the Weber Q300 gas braai's are:

1. Jacques van Huysteen – FNB Group Catering (Randburg)
2. Daan Brummer – Zebro's (Atlantis).
3. Petro Bekker - Café Mocchiato (Nelspruit)

[7 Feb 2008 10:48]

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