South Africa’s first all-Africa experiential marketing summit, held on Thursday, 15 March 2007, provided an opportunity for Bizcommunity.com to showcase its brand with a brand activation sequence.

Scan Display provided the built stand and Zinto Marketing provided the experiential marketing elements - all of which made Bizcommunity.com the most vocal and visual brand at the summit and expo through sheer brand presence and profile, as a result of this activation.

The Zinto Marketing Group now offers brand activation services ranging from brand encounters (sampling, classic promotions, etc) to brand and industrial theatre. The company has a reputation for edgy creative activations that attract attention.

The official Bizcommunity.com stand merged into a beach scene, complete with a hunky bare-chested businessman relaxing under a beach umbrella – he could afford to as he is with Bizcommunity.com, so his brand is working for him even when he is on the beach!

On the opposite side of the stage, another, rather tatty looking, businessman was begging for business for his ‘birthday shoes’ idea (barefeet concept, no shoes actually). He refused to go with Bizcommunity.com and needless to say, had no success for his wacky idea as a result!

The other characters which made up the brand activation comprised:

1. Busker – who did freeze frame and mime, while collecting business cards in a box at his feet.
2. Presenters handing out Kit-Kats with cocktail umbrellas, and a note saying, “Take it easy, leave it to Biz”.
3. A photographer posing with clients on the beach.
4. A vibey and entertaining MC who took over the expo and summit announcements on the floor and drove traffic to the Bizcom stand.

[11 Apr 2007 17:39]

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