News
Best Practice Report on ways to bridge and bind global sales and marketing teams
In a milestone qualitative research initiative, the Chief Marketing Officer (CMO) Council has released an in-depth global report on how corporate executives can bridge the yawning gap between marketing and sales teams and better align these two critical functions to drive business performance and revenue growth. 20 Aug 2008 Read more >>

CMO Council convenes first Africa board meeting
The Chief Marketing Officer (CMO) Council, a global network of more than 3500 senior marketing executives in 57 countries, held the inaugural meeting of its new Africa Advisory Board at Dimension Data offices in Johannesburg, South Africa, yesterday, Tuesday, 12 August 2008. 12 Aug 2008 Read more >>

Unifying sales and marketing still a challenge for many companies, reports CMO Council
A new global study by the Chief Marketing Officer Council shows that many companies worldwide still lag in their ability to integrate and align sales goals with marketing activities, thus reducing the overall business performance of their organisations. 4 Aug 2008 Read more >>