| | Yes, that is correct. Your customer stopped being your customer a few years ago when they realised that they truly do have the power, thanks to the advent of social media and price comparison sites and the like. 26 Nov 2008 09:36
The new media space can be quite a daunting arena to enter, filled with big ego gladiators thinking they own the arena, ever-changing developments to keep you on your toes and a Colosseum full of new terms and abbreviations deserving of their own dictionary. So how can you get clued up quick? 6 May 2008 09:14
Widgets have only recently caught the attention of forward-thinking marketers. Here is a list of best practices for widget campaigns for helping outline a successful campaign. These rules might also be useful to know when engaging an agency, helping you to not feel completely useless! 3 Mar 2008 09:01
A what? This is the common response I receive when planting a seed with my marketing counterparts about the marketing benefits of widgets. I don't blame my non-technically inclined colleagues for feeling confused about such things, mind you, as the Internet is changing and growing at such a rapid rate that it makes it hard to understand what is worth knowing about and what will disappear in a few months. 18 Feb 2008 09:10
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